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At a “mystery press event” in New York City on Thursday, Instagram unveiled Instagram Direct, a new way for users to send photos to private groups or individuals.
No, Instagram isn’t becoming Snapchat (at least, not yet), but the service and social network is more deeply embracing user-to-user communication. “Photos, when they are transmitted, become communication,” Instagram cofounder and CEO Kevin Systrom said at the event. That communication gets more sophisticated with Instagram Direct.
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