Last month I gave presentations on social media and online reputation management for hotels in Barcelona, Madrid, Paris, London and Rome and everywhere we went we found hoteliers facing similar challenges. The challenges identified during the presentation (In partnership with ReviewPro and WIHP): How to adapt to changes in technology and traveller behaviour, cut through the noise, and use social media to drive higher awareness, guest satisfaction and revenue?
- Is Social Media a Corporate Reputation Enigma for Executives? (business2community.com)
- Yahoo!’s Logo and a Lesson in Reputation Management (business2community.com)