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Insights: The Butterfly that Started the Apple Tsunami

10 years ago today, Apple did something extraordinary, but it didn’t seem like it at the time. Like the story of a butterfly flapping its wings and eventually causing a tsunami halfway around the world, this had a profound impact on the trajectory and fortunes of Apple over the next decade. It’s something you don’t often hear about, even from fervent Apple watchers, but it was the day “Hell Froze Over.”

via The Butterfly that Started the Apple Tsunami | LinkedIn.

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