There are countless ways to generate a list of leads to gear marketing campaigns toward. Gathering data on potential customers takes time and effort, but it’s not rocket science. There are tried and true methods of consensually collecting customer data for marketing purposes. What’s more, there are companies out there who are happy to sell you leads (at a premium price I might add).
Whether you generate your leads organically or otherwise, the hard work begins when you’re devising a plan to convert these leads into sales. Many businesses fail to take maximum advantage of their leads, resulting in poor conversion rates.
Sometimes, outside-the-box thinking can have huge benefits when it comes to converting customers. Here are some imaginative ways to boost lead conversions.
1. Voicemail Marketing
Everyone has a mobile device on their person 24/7, 365 days a year. They are a mere click away from a social media platform at all times. However, this market is saturated with ads. It can be hard to stand out amongst the crowd, particularly if you don’t have the marketing budget of a global company.
Voicemail marketing is a lead generation tool that has been overlooked in recent years. There are services available that allow you to record unlimited ringless voicemails to send to your contact list. This is a personable approach but lacks the intrusiveness that a telemarketing call often has.
2. Offer a Loyalty Program
Incentivize potential customers by offering free products/services or discounts after their purchase. Repeat business results in more customer rewards, further enticing sales to consumers. Loyalty programs not only draw customers in, but they also help keep them.
3. Employ a chatbot
Installing a chatbot onto a landing page has many benefits. It helps personify your page, improves customer service, and increases engagement on your site. It is a cost-effective customer service tool that can have a positive influence on sales.
4. Encourage social proofing
Customers are continually seeking a product or service that they can trust. Social proofing and testimonials are some of the most effective ways of gaining the trust of potential customers. It stands to good reason that products with 4 to 5-star ratings and thousands of reviews continue to sell at a high rate.
As social creatures, people tend to go with the crowd more often than not. We seek comfort in knowing that we are not alone in our endeavors. When it comes to buying things, this doesn’t change.
Encourage your customers to leave positive reviews. Creating a video testimonial can work wonders as a marketing strategy.
5. Create unique, engaging content
Your marketing content doesn’t have to be groundbreaking or drive millions of people to your website. However, it does have to be enticing, engaging, and persuasive to your target market.
Whether you post regular articles on your company blog, produce entertaining video content, or get creative with e-mail marketing, you should be prioritizing quality content. If you don’t, you’re in danger of losing sales to a competitor.
6. Utilize Video Marketing
With technology and media advancing, videos have become an increasingly popular digital medium for marketing products and services to potential customers. Brands looking to develop lasting customer relationships must consider utilizing video marketing in their digital strategies. Videos are an excellent method of making an emotional connection by combining audio, visuals, and text – all elements that resonate with audiences. The power of video has resulted in impactful customer engagement worldwide, allowing brands to build loyalty and increase sales and product awareness. Additionally, hosting videos on platforms like YouTube and Instagram can give your brand greater exposure as exciting content will be shared among social networks, further enhancing reach and visibility. Finally, video marketing can help drive conversions by targeting a specific demographic and telling stories that will capture your audience’s attention. A compelling tale paired with helpful information about your product or service increases understanding and can offer viewers insight into how the product or service will benefit them. Pictory is an AI video marketing platform that can help you create captivating video content to drive your digital marketing objectives. This tool allows users to quickly and easily create engaging videos for their product or service using a library of images, music, and text.