The starting point of an innovative new business or product is often a question. In December 1943, Edwin Land was on a family vacation in Santa Fe, N. Mex. He took a picture of his daughter, who asked why she couldn’t see it immediately. “Why not?” thought Land. “Why not design a picture that can be developed right away?” That was the genesis of the Polaroid camera and a decades-long stretch of serial innovation that earned Land’s company a place among the Nifty Fifty, a group of growth companies that were high-fliers on the New York Stock Exchange in the 1960s.
Innovation Begins with Three Questions
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