Content marketing was a hot topic at this year’s Cannes Lions festival. But for many B2B marketers, building and distributing content is extremely challenging. Content marketing doesn’t end at the publication of that excellent article, webcast, white paper, video, case study, e-book, newsletter, or podcast.
- For B2B Tech, Content Marketing and Social Media are the New Word-Of-Mouth (marchpr.com)
- LinkedIn Rolls-Out Sponsored Updates Ad Program To All Companies (marketingland.com)