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Infographic: Talkin’ ’bout My Generation

Millennials may not understand their parents’ past affinity for go-go boots, fringed vests, or bell-bottoms, but they consider loyalty to other long-standing products groovy today. According to Adroit Digital’s brand loyalty study, 43% of millennials—those between the ages of 18 to 33—use many of the same brands their parents use. Likewise, 40% of millennials feel the same level of brand loyalty to these products as their parents do, while about a quarter (24%) of millennials consider themselves more brand loyal than their paren

via Infographic: Talkin’ ’bout My Generation – Direct Marketing News.

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