So, people are coming to your website, and that’s great. But how many of them are actually buying something from you? Chances are it’s less than 1% of your visitor base. But don’t worry! You can actually influence your visitors to make a purchase. How? you may ask. Well, I’ve created an infographic that will show you what influences purchasing decisions and how you can leverage that data (below).
One of the easiest things you can influence is customer reviews. By encouraging your existing customers to leave them and by showcasing them on your website, you can increase your conversion rates. And don’t forget customer service. If you can go above and beyond for people, you’ll notice that word-of-mouth recommendations, which greatly influence purchasing decisions, will go up.