INFLUENCE is one of the Most Important Skill-Sets for 2022

– Source: World Economic Forum Study

Few skills are as valuable as influence. Trying to get a promotion or a raise? You’ll need influence. Aiming to become a better leader and earn the trust of your team? Yep, you’ll need influence for that too. The concept even applies to your personal life — just ask any mom who’s ever successfully managed to get a fussy toddler out the door on schedule.

In fact, a recent study, the World Economic Forum found that “Influence and Social Skills” are one of the 10 most “growing skill sets” for 2022.  I suspect that has accelerated quite a bit, because of recent events, ie. Covid, which has required most of us to work from home.  While this has presented some convenience reducing commute times, it has also given us new challenges in terms of communicating effectively and influencing remotely.

Decisions that used to take minutes in an informal team gathering now may take days of Zoom meetings, re-scheduling, and mis-communication.

The Oxford dictionary defines influence as “the capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.” Having influence is basically like having a superpower.

And if you think it’s a dirty word, think again. It’s all about how you direct that power. I like to say it’s like electricity or nuclear power and it can be used for good or ill.

I have to ask myself: What are my intentions? Are my intentions honorable when I’m attempting to influence a person? Am I intending to give them some benefit or added value? And the other measure is, what is the effect on the other person? Do they feel used or exploited?  Or have they learned something, achieved some goal?  If I can answer “yes” to the last two, then I would say it’s Positive Influence.

Ready to become a master influencer and reap the many career and life benefits of developing the sought-after skill of influence? One positive aspect of our “annus horribulus” has been giving me some space and time to edit and streamline my bestselling book  “7 SECRETS OF INFLUENCE”  to a new, revised 2021 Edition (available in paperback and Kindle formats) which not only tells you ABOUT Influence, but actually TEACHES you HOW to do it. You can also get a FREE informational booklet about Influence by clicking here.


Elaina Zuker
Elaina Zuker
ELAINA is the president of Elaina Zuker Associates in Montréal, Canada. She has taught seminars to hundreds of employees and managers at major corporations such as AT&T, IBM, American Express, and MCI International, and is a frequent keynote speaker at conferences and industry events. She is the author of six books, on leadership, management, and communication. Her best-selling book, “The Seven Secrets of Influence” (McGraw-Hill), the recent Main Selection for the Business Week Book Club, has been translated into four languages and its new, revised 2021 edition is now available on Amazon in paperback and as an e-book on Amazon Kindle. Her new book about Peer Mentoring YOUX2 has also just been launched on Amazon. Her internationally successful program “Secrets of Influence ™ is now available as an online learning program, either as a completely online self-study program or in a hybrid version. The program, created with the latest educational technology, can also be customized for an organization’s specific requirements. Ms. Zuker holds a B.A. in Psychology, an M.A. in Management/Organizational Development, and is the 2004 recipient of the Alumni Achievement Award from New York Polytechnic University. To engage Ms. Zuker as a speaker or consultant, to book a seminar for your company or organization, or to learn how to become a licensed Affiliate for Secrets of Influence, visit or contact us at [email protected]

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