The retail shopper for 2014 is a very particular animal. They can be very loyal to their preferred brand, but they can also be fickle if they cannot find the brand they want. 6 seconds is the time they will look for their brand before switching to something else. This obviously may change based on the cost of the product. If you’re a mac guy then you probably will wait until you find the perfect thing, but for food or clothing it may not be that important. There are more than 3 times more products in a superstore today than there was back in the 90’s. This can be up to 100,000 products.
63% of consumers say they compare prices on their phone while they are in the store. Mobile use is on the rise and not only for this use. Many people look up store hours and locations before heading out to a store. People are also addicted to Wi-Fi. Having a phone that can look up facts faster is always better, and 51% say they would give their email address for free Wi-Fi at a store. This is a great way to build an email list for your next campaign or product release.
The folks at to www.essentraspecialtytapes.com provided this topical graphic.