Question: You wrote about making money on Web videos. What about ways to make our company’s online advertisement a hit? We hear about ads going viral—what’s the best way to make that happen?
Answer: Wouldn’t it be great if there were a simple prescription that could guarantee your Web ads would turn into viral videos, shared online from one social media account to another until you had a hit of Gangnam Style proportions?
via How to Improve Your Web Ad’s Chance of Going Viral – Businessweek.