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The Implication of Correctness

By Steve DiGioia, Featured Contributor       

ONE OF the dilemmas a business must face is the “implication of correctness”.  With this comes the trust of the people, whether warranted or not. Business owners are put into a position where they are looked at as being right or correct and endowed with power, esteem and virtue.

Focus“The advertized product MUST be as good as they say or they wouldn’t say it” is something I’ve heard from many people after watching an effective TV commercial.  “It must be true; it looks like it will work great”.  Automatic validation of a product or service is a powerful force.  A business now in the possession of this can no longer “fudge it” or fake their way through.

So how do you handle the implied correctness of your product or service?

Just because you hang a sign above your door and sell a product are you doing all you can to make it the best it can be?  If you offer a service do you really go out of your way to make the guest experience memorable?  Do you “drill-down” on all the steps involved in the purchase of your product or service, from the moment the prospective customer is aware of you, in order to make them as smooth and direct as possible?

If not, what are you waiting for?


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Steve DiGioia
Steve DiGioiahttp://stevedigioia.com/blog/
With 20+ years in the hospitality industry and a lifetime of customer service experience, Steve DiGioia shares real-world tips and tactics to improve your customer service, increase employee morale, and provide the experience your customers desire. As a certified trainer, author & speaker, Steve has been recognized as a 4-time “World’s Top 30 Customer Service Professional” by Global Gurus.org and a “Top Customer Service Influencer” by multiple industry-leading sources. He is also a featured contributor to the leading hospitality and customer service websites. With a tagline of “Finding Ways to WOW Your Customer”, Steve continues his pursuit of excellence on his award-winning blog sharing his best strategies on customer service, management, and leadership. Follow Steve on Twitter @Steve DiGioia.

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