Image Versus Results

by Gordon Tredgold, Featured Contributor

[su_dropcap style=”flat”]T[/su_dropcap]HEY SAY an “Ounce of Image is worth a pound of performance” and unfortunately, as much as I hate this, it’s true.

It is sad that, looking like you do a good job is actually better than doing a good job, but this is the way of the world.

We like to promote the idea of meritocracy, but how does that work when Image has more value than performance.

For me there are three types of successful people:

  1. Rough diamonds
  2. Polished coal
  3. Polished diamonds

Given that image is more important than performance, it’s clear polished coal gets better recognition and probably promotion ahead of rough diamonds.

We have all worked for companies where there were leaders, who everyone knew were all image and very little substance, that were successful in spite of not having a lot success and were continually promoted.

Also, in those companies there were people who had lots of successes but were ultimately not successful, as they didn’t have the image, and consequently didn’t get the same promotions.

One of the challenges with this scenario is that leaders often promote people like themselves, so if you have polished coal in leadership positions they will promote polished coal.

Once you have a leadership which is predominately made up of these types of leaders, the organization is unlikely to be successful.

reflection-in-mirrorThese types of leaders have been promoted on the strength of their image, which they now need to protect in order to be promoted further. This means that they need to avoid any failure, which will blemish their image, and consequently avoid taking risks.

Earlier in my career I worked for such a boss, he avoided decision-making, he actually told me “decisions were dangerous, and it was better to make no decision than the wrong decision”.

I always found this to be an amazing statement.  Indecision is an anathema to me, I think indecision in an organization, and especially in leadership, is actually a lack of leadership.

I think decision-making, bold decision-making even, is a key responsibility of leadership.

But with image leaders this can be lacking, as I said, many of them look to avoid decisions or taking risks.

They would rather not try for big bold goals as the risk of failure would be high and they cannot be associated with failure.

This is a bad situation as we learn from our mistakes, which means that organizations become wrought with indecision, accepting mediocrity and not learning rather than trying for success.

As a rough diamond myself, it is our job to try and achieve some degree of polish, as a polished diamond will always have much more value than polished coal.

If leaders promote people like themselves then diamonds will promote diamonds.

As leaders: it is our job to seek out the rough diamonds, help them to learn and become polished, and for them to become the cornerstone of our organizations leadership.

The more diamonds, polished or otherwise, we have in key positions in our organization the more successful we will be: it will be a true meritocracy, where performance and results are most important; it will make big bold inspiring goals; and it will be one that tolerates and learns from mistakes rather than avoiding risks.

As much as us rough diamonds would like this not to be true, an ounce of image is worth a pound of performance, so if we have the performance then we just need to try and get a little bit of image and then we can focus on becoming polished diamonds. This will allow us to not only reach our true potential but also help our organization reach their true potential.

I started this Article with the question; image or results?; and the best answer is both – image and results.



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Gordon Tredgold
GORDON has worked in Transformational Leadership roles for over 20 years, running $100m+ programs, leading $200m+ Global Operations Departments, and implementing large complex Organisational Change programs for Fortune 100 companies, and is now Visiting Professor at Staffordshire University. Gordon was born in Leeds UK, graduated in Mathematics at Manchester University, married with 4 children, sports fanatic, loves travel, fine dining, cinema and photography. · Selected by Inc. Magazine as one of their Top 100 Great Leadership Speakers · #1 Leadership Expert to Follow on Twitter · Selected by Inc. Magazine as one of their Top 100 Leadership and Management Experts in 2014 · Selected by Evan Carmichael as #1 Leadership Expert to follow on Twitter for last 10 months · Over 400k followers on social media (over 270k Facebook, 150k Twitter) · #2 Top 15 Must Read Leadership Blogs · #4 Top 50 Most Socially Shared Leadership Blog
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Gordon Tredgold

thanks for posting this article, i really appreciate it

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