Comedians use #hashtags as part of their standup routines. Companies have made #hashtags part of their marketing campaigns. Content companies use #hashtags for events and of course, Square has made #hashtags literally money!
I was talking to Scott Beale about the ghost of the web past, when Square announced $Cashtags, which is essentially a unique identifier that enables anyone to create a personalized name like $OmMalik and get paid privately and securely using Square Cash. And just like that we were reminiscing of the early days of “tagging.” It has been almost a decade since tags burst on the web went from being a nerdy-web 2.0 curiosity to becoming what Narendra Rocherolle calls “something really useful.”