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Ignore PR and Buzz, use Google Trends to Assess Product Traction

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PR buzz is useless for assessing product traction Traction is everything, and it’s easy to confuse press buzz with actually having product/market fit. Writers for blogs and newspapers love novel ideas that sound amazing on paper, especially when the new products are being introduced by credible entrepreneurs.

via Ignore PR and buzz, use Google Trends to assess traction instead.

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