The way you go about setting goals is all wrong.
You may not even be aware of it.
And the kicker is that it’s not even your fault. You have faulty wiring. (Don’t worry, we all do.)
You’re conditioned to attach expectations, as unrealistic as they may be, to any goal you set for your business. Even worse, your knowledge bias renders you clueless to your own faults.
You’re taught that setting goals is a venerable investment of time. It’s a sign of ambition and a prelude to success.
But what happens when your expectations are what’s keeping you from your business goals?
Below is a fictional, yet all too common tale of the company who waits too long to adjust its marketing strategy to align with its goals.