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I Need a Nap

Sometime after the coronavirus pandemic was officially [choose one — acknowledged, misunderstood, politicized, other], it became evident the ways in which we work and live were going to change, whether we [choose one — wanted them to, needed them to, succumbed to the mandates, other] or not. Soon thereafter, we were deluged by a spate of expert articles and life hacks about the prospective physical, psychological, and emotional effects from the ways in which we work and live were going to change:

•  “The Similar Psychosomatic Effects of Zoom Calls and Jet Lag”
• “How to Distinguish the Psychosomatic Effects of Zoom Calls from a Hangover”
• “How to Effectively Navigate a Zoom Call with a Hangover”
• “The Synaptic Differences Between a Zoom Call and a Coma”
• “The Synaptic Similarities Between a Zoom Call and a Vegetative State”
• “Masks for Dummies”
• “Working from Home (WFH), Learning From Home (LFH), and Working Too Frazzled (WTF)”
•  “Could the Coronavirus Survive a Nuclear War?”

All of that stuff and more raises two existential questions:

1. What’s more exhausting, contending with the coronavirus or contending with all the expert articles and life hacks written about it?
2.  Can we take a nap?

I don’t know about you. But the longer this goes on, the lazier I get.

Mark O'Brien
Mark O'Brienhttps://obriencg.com/
I’m a business owner. My company — O’Brien Communications Group (OCG) — is a B2B brand-management and marketing-communication firm that helps companies position their brands effectively and persuasively in industries as diverse as: Insurance, Financial Services, Senior Living, Manufacturing, Construction, and Nonprofit. We do our work so well that seven of the companies (brands) we’ve represented have been acquired by other companies. OCG is different because our business model is different. We don’t bill by the hour or the project. We don’t bill by time or materials. We don’t mark anything up. We don’t take media commissions. We pass through every expense incurred on behalf of our clients at net. We scope the work, price the work, put beginning and end dates on our engagements, and charge flat, consistent fees every month for the terms of the engagements. I’m also a writer by calling and an Irish storyteller by nature. In addition to writing posts for my company’s blog, I’m a frequent publisher on LinkedIn and Medium. And I’ve published three books for children, numerous short stories, and other works, all of which are available on Amazon under my full name, Mark Nelson O’Brien.

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