The Human Side Of B2B Social Media: Eight Benefits Of Social Media Marketing

As more businesses launch successful social media campaigns, it’s becoming clear that opting out of the social revolution can put companies at a competitive disadvantage. Social media offers the immediacy and interactivity consumers want and anticipate.  It can intensify customer engagement, drive quality leads and produce higher ROI.

via The Human Side Of B2B Social Media: Eight Benefits Of Social Media Marketing.

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