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How Your Small Business Can Compete With Big Brands

Whether you are a local business in a global economy or a new player in a competitive industry, it can be intimidating to face off with established brands. Fortunately, there are several ways a smaller business can compete against large companies. Read on to find out what your small business can do to carve out a niche of your own—and maybe even surpass the competition.

Harness the Power of SEO

The Internet is a great leveler that can provide small businesses with the same amount of exposure as big brands. The first thing you need to do is to create a website for your business and ensure that it is optimized for search engines. Search engine optimization (SEO) is a series of strategies and techniques that you can use to improve your website’s search engine visibility and attract traffic. Some SEO techniques are easy to implement, while others require more effort and technical knowledge. Many small businesses choose to hire search engine visibility experts to help improve their search rankings.

Use Social Media

Another wonderful feature of the Internet is its myriad of social media channels. Social media websites such as Facebook, Twitter, and Instagram give you access to millions of users around the world—some who may be your future customers! The key to success on social media is to build a strong following by creating engaging posts and interacting with your followers. Post updates and news about your latest products and hold contests or giveaways periodically to maintain the interest of your audience. You also need to ensure that you respond to online reviews and complaints promptly so that your customers feel valued.

Invest in Branding

While most companies have a logo and a tagline, a brand is much more than a simple visual identifier. A strong brand represents the personality of your company. It distinguishes your business from its competitors and creates a lasting impression in your customers’ minds. To build your brand, you need to create a clear brand identity and voice. Make sure that all your marketing and product material reflects this as a coherent brand identity helps build customer loyalty. Whether you are publishing a post on Facebook or meeting a client in person, you should always try to communicate your brand values consistently.

Focus on Local Marketing

Small businesses have an edge over large competitors when it comes to local marketing. Being in the same city as your customers makes it more convenient for them to contact you and provides other benefits as well. For instance, most local consumers are more comfortable doing business with local companies and are more likely to recommend your business to others who live in the same area. One way to get noticed locally is to set up shop in a local market. This can give you a chance to meet with potential customers. Also, make sure that you are listed on online directories such as Google Maps so search users can find you easily.

Add a Personal Touch

Personal touch is an invaluable tool for any small business. You should try to connect with your customers by responding to their inquiries quickly and engaging them in conversation. Pay attention to their needs and address their problems promptly so that they are satisfied with your service. This level of customer service can be difficult for a larger company that caters to countless customers at once. For a small business, it is the best way to win the hearts of your customers. You can also send personal messages to your customers on special occasions such as birthdays to make them feel appreciated and remind them of your brand.

Ask for Reviews

Word of mouth is one of the most effective marketing strategies for small businesses. Most modern consumers are leery of marketing strategies and prefer to hear recommendations from people like themselves. Encourage your clients to leave positive reviews for your business on popular review sites such as Yelp and Google Maps. Positive customer reviews give other shoppers a reliable basis for deciding whether to choose your business over your competitor’s. A top review score will also boost your search rankings on certain platforms and make your company more visible to potential customers.

Call In the Experts

As a small business owner, it is very tempting to try to do everything yourself to save costs. However, this can be a risky strategy that can lead to many unnecessary headaches. Delegating and outsourcing tasks to others who have expertise in a particular area can help you avoid many problems. For instance, hiring a digital marketing company to deal with SEO allows you to focus on other areas of your business that benefit from your personal attention. Enlisting the services of an expert may cost you some money in the beginning, but it will save you a lot of time and money in the long run. Furthermore, the quality of their work will improve your reputation.

Established businesses have bigger marketing budgets and larger customer bases. But, they can be outsmarted by small businesses in many ways. Small businesses are more flexible and can respond to customer needs more quickly. To stand out in a crowded marketplace, you should use the Internet to reach your audience and work on generating a positive brand presence for your customers.

 

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