How To Utilise Your Brand’s Social Media

We all have a love/hate relationship with social media at some point and it definitely has its pros and cons, but are you using it to its full potential? We’re talking about you as a brand, making the most out of the many platforms out there that you can use to get your brand seen and heard. A good social media strategy can help your business along and when done correctly, can even help boost your search engine rankings.

If you don’t know the first thing about using social media to build your brand awareness, then you can turn to a digital agency that specializes in both organic social and paid social. Keep reading to find out how to make the most out of your social media channels.

Have a Plan

You don’t want to dive straight into social media without giving it any thought. As with any business strategy, you need to have a good plan in place. Be clear with what it is you want to achieve with your social channels. Are you looking to grow your brand or drive leads and sales? If so then you need to gain more followers and increase engagement on your posts and increase your conversion rates.

Don’t forget to monitor what your competitors are doing on their social channels too. Conduct a competitive analysis that will give you insight into who your competitors are and what they are doing that seems to be working well. This will also give you an idea of what is expected within your industry and help you set targets.

Get to Know Your Audience 

Quite often, businesses make the mistake of using their social channels to post about topics that their audience is simply not interested in. So before you do anything, try to understand exactly who your audience is, what interests them, and what topics are they talking about.

It’s important to remember that all platforms are different, so certain content may do well on LinkedIn but it doesn’t necessarily mean it will on Twitter or Instagram. Work out which platforms your audience uses most and use that to your advantage. By doing this, your engagement will increase and you will build up a trust.

Showcase Your Expertise

When you create great content for your site or blog, there are different ways you can get it out there for everyone to see. Social media can also be used as a tool to showcase your expertise on certain subjects and grow your network.

If you are savvy about it and get plenty of engagement on your posts, this can also increase visitors to your website. But if you aren’t looking to get new visitors to your site, you can still put this content out there for people to see. LinkedIn is a great platform for showing off your knowledge.

Remember that you don’t have to utilise all of your social media channels. By putting the effort into one or two platforms, this will help grow your network and establish your social media strategy.

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