With more than 347 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. But do you know how to use LinkedIn to its fullest potential?
With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. But the truth is, LinkedIn can be extremely powerful — especially when you’re aware of all the platform’s hidden features that don’t get nearly enough exposure as they deserve. So to help you master LinkedIn, we’ve compiled the ultimate list of LinkedIn tips you may be overlooking … but definitely shouldn’t.
What Is LinkedIn?
Before we dive in, here’s a quick little primer on LinkedIn for those of you who may be new to the social network. LinkedIn launched in 2003 and is currently the third most popular social network in terms of unique monthly visitors — right behind Facebook and Twitter. Think Facebook, but with a more professional feel. The social network is primarily centered around careers, and it enables users to connect and share content with other professionals, including colleagues as well as potential employers, business partners, and new employees. If you’re a business on LinkedIn, it can also be a fantastic marketing tool.