Instagram is the most understated social network of all. While most social media campaigns revolve solely around Facebook and Twitter, Instagram is far more powerful from an engagement perspective. Just think about the last time you logged into your personal Facebook or Twitter account; how many posts on your feed did you really absorb, let alone engage with? Instagram users are 58 times more likely to react to a picture than a post a Facebook. While it may not have the quantity of users, the quality certainly makes up for it.
By following these simple Instagram marketing tips you will turn your casual followers into true brand ambassadors.
Link All Your Social Media Accounts
Despite varying numbers and levels of engagement, every social network brings something different to the table. With Instagram you can take stunning pictures; Twitter is great for sharing casual thoughts; Facebook is a powerful all-rounder; and LinkedIn is more suitable for business-related activities. And when you link them all together you can manage the whole network through a single account.
Brand Your Business
The beauty of Instagram is that you have access to over a dozen pre-programmed filters that can make even a bland, uninspiring photo look like a work of art. Familiarize yourself with all of the different editing tools, and try to create a unique style that you can use company-wide. People should be able to see your images and know exactly who took them without even looking at the username.
Socialize With Your Followers
It’s in the name! Too many businesses forget what social media is about. People like conducting business with people, so respond to comments and engage with your audience. Give them something in return and show your followers that your company is more than just a corporate entity – and don’t be afraid to put a bit of your personality into the mix.
Keeping Building Your Following
Instagram is one of the few social media platforms where numbers will boost exposure. The more followers and “likes” you have the higher your pictures will appear in the “explore” section. Getting that initial influx isn’t easy, especially if you’re new to the whole social media game. Don’t be afraid to buy Instagram followers to get the ball rolling.
Create Some Memes
Humor can go a long way. People love businesses that don’t take themselves too seriously, especially the Millennial generation (the bulk of Instagram users). While you should never de-legitimize your business for a cheap laugh, don’t shy away from viral marketing techniques. Humorous videos and funny behind-scenes-pictures are far more engaging than a sales pitch or advert.
Reinforce Your Brand
Even when you’re posting videos and memes you can still reinforce your brand. Most social media users are fed up with being sold to all the time. However, they’re far more forgiving when it’s subtle and respectful: a logo in the corner of a picture or at the start/end of a video. Check out these Instagram tips to improve your posts.
Remember Who You Are
Once again, emphasizing the “human” element of your business is paramount. Show your followers what goes on behind the scenes, such as after work social events and office parties. Most social media experts recommend making 30 percent of your posts personal: no branding at all. This will show your followers that you’re not all about selling.
Work On Your Photography
Remember, Instagram is a photo-based social network. While it can make your photos look more professional, no filter can disguise a bad frame or miserable face. Think about the logistics of photography and how to make your “subjects” feel comfortable on camera. Unfortunately, people will judge your company by the quality of your pictures, so best get practicing!