By now, we all understand that content is the top of the food chain when it comes to ranking results. We need to provide authoritative content that is also engaging and helpful.

Content, no matter how good it is, also needs to be popular. How many likes, +1s and shares you get is HUGE! So, let me ask you: “How relevant is what you’re producing, or are you just sending information out there that’s probably not at all what your audience wants?”

Tough question, eh?

Search can help

 

via How to Use Google Analytics to Craft Content – SEMrush Blog.


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