There are thousands of articles around the web which are designed to help normal people to work on complicated areas like SEO. They will teach you how to use keywords and meta tagging, how to research your competition and choose the right strategy, and some may even give you tips which industry experts aren’t aware of. Unfortunately, though, there is a distinct lack of resources which are designed to help you to figure out if you’re doing well with your SEO in the first place. To help you out with this, this post will be exploring this topic, and giving you some tips to make sure that you’re not working for nothing.
Search Around
The very first thing on your mind when you’re approaching something like this should be the website’s current performance. To figure this out, making some searches could be the best route to go down. It’s best to do this in a browser which offers a private browsing mode, like Google Chrome, as this will ensure that you’re not seeing search results based on your location or past searches. Try using various keywords and phrases which you’d expect your customers to use, along with your business name and some of the products you sell. If you come up nice and high most of the time, you will know that your work has been successful.
Using Real Metrics
Of course, looking at your current position in searches may give you an idea of how well you’re doing, but it won’t shed much light on what needs to be done to make improvements. Tools like Google Search console are great for this, as they can provide you with real-time warnings and information which will tell you how well your site is performing. Along with this, you could also use an SEO page scanner to give yourself an idea of how well your website is structured for SEO. Small changes can often make a big difference when you’re working on something like this, making it worth thinking about as you get started.
Get Proper Support
SEO is a very complicated field which people spend a long time learning about before they’re able to do it professional. This makes it no wonder that so many normal folks struggle with it, especially when they are first getting started. SEO isn’t something which you need to handle on your own, though. With natural leads being far better than ones you pay for, investing in a professional company to help you with this makes a lot of sense, and should be one of the first steps you take when you’re trying to give your website a better position on sites like Google. As time goes on, this sort of service will only get more affordable.
With all of this in mind, you should be feeling a lot more confident about your website’s SEO. Understanding what needs to be done to make improvements can only be achieved once you are able to test your website and the SEO work you’ve already done.
