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How To Successfully Launch And Market An App

The modern app ecosystem is immensely crowded and competitive. The number of apps on Google Play and Apple Store exceeded 5 million last year. Only a small fraction of these apps reaches users and stay on their phones to be run regularly. A vast majority of products get snowed under mountains of similar apps and this grim fate is not always just due to their poor quality.

Namely, promoting and marketing and app are activities that can make a difference between fizzle and success. They form the common fabric that connects leading apps of today. So, get ready to jump into it. Here are some surefire strategies to piece through the noise out there.

Developing a game plan

Developing a quality app and offering it via a major distribution channel only goes so far. To rise above, you have to create a sense of buzz and excitement before launching an app. Otherwise, you risk flying under the radar of most users. Before that, work out a solid promotion strategy and pick the right app store and category. Most developers opt for Google Play or Apple Store, but the choice is far from a no-brainer. Assess the costs, regional coverage, and type of users that visit these booming hubs. Make your call after taking alternative stores into account as well.

App store optimization

Once you reach your decision, it is time to optimize your store presence. The goal is to make your app easy to find via organic search. The tactics commonly employed here work much in the same way that SEO techniques do. For example, you can carry out a comprehensive research to find the most relevant keywords and add them to your profile. Speaking of which, there are some key elements that you must pay special attention to. One of them is certainly the app description. Make it clear what your app is about and explain what kind of value it adds to people’s lives. Finally, nail the icon design to spark imagination right off the bat.

A killer presentation

Furthermore, ponder delivering a standout launch presentation. Learn from the incredible corporate storytellers and business leaders. Steve Jobs was responsible for some of the best keynote templates ever given and the historic iPhone presentation from 2007 is a great example. A large part of his success was the ability to communicate his passion and love for technology to others. Of course, to steal a show like he did, you also need to hone your presentation skills. Moreover, adhere to basic techniques like the rule of three and make the most of visual assets to arrest audience’s attention.

Advertising campaigns

After the app release, there is still a tremendous amount of work to tackle. To elevate your user acquisition efforts and drive a ton of downloads you can promote your product via mobile devices. This often entails collaboration with advertising agencies. They handle all the promotional hassle and deliver highly-targeted, high-performing ads to screens of users across the globe. Just make sure you receive a unique, tailored ad campaign offer and not some generic, recycled proposition.  Set clear campaign goals, KPIs, budget, rates, and desired ROI.

Nurture trust

Take every chance you have to get in front of users and earn their trust. Try to strike cooperation with media such as app review platforms that have the right audience interest. Send an overview of your product and ask for a review. Likewise, earn your spot on their lists and ratings of similar apps. Sometimes, you need to pay for a review, but that usually pay off. After all, people trust peer opinion more than anything else, including your promotional messages. You can also connect with influencers to conveniently “borrow” their authority and credibility.

Utilize your digital real estate

Beyond these avenues, put your social media profiles to good use. Share information about apps’ release, updates, bug troubleshooting, upcoming projects, etc. Take part in conversations and soak in user feedback. Generate a steady stream of relevant content that educates, entertains, and prompts emotional responses. Cover hot and trending topics rocking the industry. To go an extra mile, create a user-friendly, easy-to-navigate, and visually-appealing websites. Integrate social buttons and foster a powerful synergy sure to bring many interesting prospects around.

Ahead of the curve

Creating an outstanding app is a big part, but only one piece of the success puzzle nevertheless. To stand out in a fiercely competitive landscape, you have to ditch “build it and they will come” mentality. Plan on how to escape the curse of obscurity and make a name for yourself. Take advantage of promotional services, platforms, and strategies: awaken people’s curiosity well before launch date. Take your time picking the right distribution channel and highlight main capabilities your product boasts. Make waves with a launch presentation and let people know how you mean to improve the lives of users.

Sean Lockwood
Sean Lockwood
SEAN is an IT expert with years of experience. He covers all aspects of IT like programming, photoshopping and other effects. He has spent some time in the field of security and is still helping other companies with the same. In his free time, he loves to enjoy nature and his two German Shepherds.

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