Whether your business is based solely online or has an online and offline presence, you’ll want to dominate your niche as much as you can in the online realm. Businesses can’t afford to ignore this space any longer, no matter what kind of industry they operate in. By focusing on their niche and improving their online presence, their audience grows and sales increase.
This is no doubt what you want for your business as well; it’s what all business owners want. But improving your online presence and working towards genuine dominance within your niche can be tough. And there are some things that have to be put in place before that become a reality. Dominance means being the best, and that’s a mentality that has to be applied to each aspect of your online presence.
We’re going to discuss the factors that matter and the changes you should start to make if you want to take your business to the next level and truly dominate your niche online. So read on now to find out what you need to know.
Know Your Audience
First of all, you need to make sure you really know your audience. It should be your goal to understand the people you’re looking to sell to completely. Only when you have that full and complete understanding of your audience will you be able to successfully market to them and engage with them online. It might be in your best interests to carry out some in-depth market research and analysis to find out more about the demographics you should be targeting. You can also use focus groups to understand their needs better.
Focus in on a Niche
It’s important to focus on one niche that you can really own and make unique to you. If you do that, you’ll put yourself in a position where you’re ready to own that niche and prove to the world that you’re the voice of authority within it. People who have niche interests and want to buy niche products are more interested in hearing more from the brands they buy from. They want to see authenticity and they want to know that you really know what you’re talking about and aren’t just in it with the sole purpose of making money.
Put the User First
Putting the user first is more than just an empty cliche, it’s something that should carry genuine meaning. Think about how your website functions for the user. Put yourself in the position of someone who’s visiting your website for the very first time and see what that experience is like. Is using your website and interacting with your brand easy? Are there difficulties are moments in the process that might illicit confusion in someone not particularly familiar with your business and what it’s all about? Those are the questions you should be asking yourself.
Reimagine Your Website’s Design
One thing that’ll make a big difference to how your business is able to compete online is website design. Your business will always struggle to get to where it needs to be if it doesn’t have a website design that’s fit for purpose because customers take these things seriously. If customers visit your website and see an outdated design or something that looks generally unappealing or not relevant to what they’re looking for, they’ll leave your site as quickly as they arrived. So try to reimagine it, making it modern and appealing to the customers you’re trying to target.
Have a Solid Social Media Strategy in Place
Social media marketing is a big deal these days, and for good reason. Your approach to social media will dictate how you’re able to communicate with your target audience. If you create a dynamic approach to organic social media marketing and offer content that’s relevant to your audience, you’ll start to grow a following of people who pay attention to what you’re saying and share your content. This enables that base of customers to organically grow. You can also reach new people faster using promoted content and ads on these platforms.
Locate Influencers to Work With
The influencer industry is growing and it doesn’t show any signs of slowing down anytime soon. Locating influencers that are relevant to your field and the products or services you’re trying to sell might be something for you to consider. They might be bloggers, social media personalities or YouTubers. There are all kinds of online influencers, and you need to choose the ones that have relevance to your brand while also possessing an audience made up of the demographic of people you see as your target customers. Those are the influencers you should try to work with.
Tell a Good Story
It’s not a coincidence that brands are so fond of telling their stories these days. It’s because this is what people are interested in and want to hear. It helps them to relate to the brands that they’re buying from and that’s a pretty big deal in itself. So whether it’s on your website, on the packaging of your products or both, make sure that people know where your brand came from and what it’s all about. Show everyone what you stand for and help them relate to your company in a closer and more real kind of way.
Keep Looking for Gaps to Exploit
It’s important that your business is continually looking for gaps in the market to exploit. There’s always a gap out there that your business can make money from if you’re able to adequately fill it. That’s what you should always be looking to do, so never stop looking for gaps in the market that you might be able to exploit. It’s about being persistent and taking an active interest in what customers are looking for. If you can do that better than your rivals, you’ll be great at exploiting those market gaps.
Understand the Importance of SEO
SEO is something that’s always going to be important. Love it or hate it, the dominance of Google simply can’t be ignored. Any business looking for success on the internet has to account for the way in which people find websites. And to put it simply, it’s very often via Google. Other search engines matter but none more so than Google, so get to know its algorithm and how you can rank for the search terms that are most relevant to your brand and the products or services you’re looking to sell.
Cater to Mobile Customers
Mobile browsing is growing in popularity and it’s only a matter of time before the majority if internet browsing is carried out on smartphone devices as opposed to larger computers and laptops. Smartphones are getting better and becoming more sophisticated all the time, while also offering a far more convenient browsing experience to the end user. So do what you can to cater to those mobile customers. That means creating a website with a responsive design that functions on screens of a variety of sizes.
Be Easy to Access
When people want to contact you and register a complaint or even simply ask a question, it should always be easy for them to do so. There are lots of ways to make this happen, from creating a contact form on your website to using chatbots to answer basic questions. And when you provide a phone number or email address, make sure there’s someone waiting at the other end to reply during business hours. Your customers aren’t going to enjoy being ignored.
Produce Relevant Content
Creating content free of charge is a great way of driving the right kind of traffic to your website. People can visit to read an article that contains information that’s relevant to them and then stick around to browse the range of products or services that you offer. By produce content that’s related to what you sell, you can be sure that the people that want to read it will also be likely to have an interest in those products or services as well.
Finally, you need to make sure you stay consistent. The last thing people want is a company that performs inconsistently. So whether it’s producing content online for your audience’s consumption or interacting with target customers on social media platforms, you need to be consistent. That also means communicating with people in a consistent voice. That way, you’ll be able to develop a more clear and coherent brand identity online, and that’s something that can go a very long way these days. Customers recognize consistency and it’s always something they’ll want to see from the businesses they buy from.
There’s a lot that can be done to improve your business’s online presence and the things we’ve discussed above will help you to dominate your niche online going forward. Each of the things we’ve talked about here will help you to achieve dominance in their own specific way, so make the most of them.