Have you ever heard of a winning product that was not marketed successfully? An effective marketing strategy is essential for any type of product. However, while the Internet is flooded with information on creating an app for Android and iPhone devices, there is very little information regarding the other devices and app stores that are available. In this blog post, we are going to take a look at Blackberry apps, in particular, giving you plenty of information on how to market your app effectively.
You could create the best Blackberry app in the history of all applications, but if no one hears about the app and consequently experiences it, what is the point? When you take this into account, you see why advertising is just as important as the product you bring to market. Keeping that in mind, continue reading to discover some of the best and most essential tips for the promotion of your Blackberry app in the market…
It all starts with testing
There is only one place to begin, and this is with testing your application. After all, there is no point in marketing an app if it does not work correctly. However, a lot of app creators get so excited that they dive right in without spending a lot of time on the critical testing stage. From QA testing to A/B testing, there are lots of different approaches you can use to get to the bottom of your apps’ performance and make sure everything is working as it should be.
Dealing with negative reviews
One of the biggest hurdles companies have to deal with is when their app has received negative reviews. This can be extremely damaging, as it will obviously deter others from downloading the application. A lot of people believe these reviews are not reversible, and thus they simply take it on the chin. However, more often than not, a number of bad reviews are left simply because the user in question did not understand how to use the application. Did you know that you could actually contest feedback? Therefore, if you are not happy with a review that has been left, you should contest with App World. Why should your reputation have to suffer because of someone else’s failure to grasp how your app works? Moreover, a lot of companies actually embrace a strategy of encouraging people to leave positive reviews on their app. This is something you should certainly think about if you want to give yourself a head start. Creating a positive reputation is one of the most powerful marketing tools you can have at your disposal.
Make the most of social media
In addition to this, when it comes to marketing your app you should definitely make sure you take advantage of social media. This is especially important when you consider the fact that approximately every three in four people use their mobile phone to access social networking and social media websites. Therefore, if you use the likes of Facebook and Twitter to advertise your app you are likely to reap the rewards. You have to be dedicated to social media advertising. You won’t see results overnight, as you need to build up a following. There are several tactics you can use to do this. One option is to use competitions whereby users have to share something in order to enter. By doing this, every person who enters the competition will be advertising your app to all of their followers. This is a tactic that is being utilised frequently on Twitter, as the re-tweet button makes it a lot easier to implement. You may also want to consider messaging the official Blackberry account and asking them to give you a little shout out or re-tweet as well. This is a sure fire way to get a few more followers on board.
Connect with bloggers
You should also get in touch with blogs that are related to your app. For example, if you have released a clothing app, get in touch with all of the fashion blogs you can get your hands on. Tell them about the app you have released and ask them if they would post a mention on their blog. If you provide a small write-up with every email you send, a few blog owners are likely to incorporate a little post or even an article on their blog. After all, not only does it benefit you, but also it benefits the owner of the blog, as they are bringing fresh and unique information to their readers. Advertising via blogs is also beneficial as it offers an excellent way of getting feedback about your app.
Don’t stop at just one app
Have you considered having a portfolio of apps rather than merely one? This is beneficial for a whole host of reasons, yet when it comes to marketing specifically, it gives you the opportunity to cross promote. You can use ads to promote your own products from one app to another. The success of this largely lies on the broadness of your app portfolio. After all, if you only have two apps, your users are going to soon get bored and fed up of your advertisements, as they will always be the same. Nonetheless, if you have a large portfolio of applications you can market them towards different consumer bases and offer varying price tags as well. This makes you a much bigger force to be reckoned with. Moreover, it is also beneficial in terms of marketing, as it helps you to build a stronger and more powerful brand. With every new user, no matter what app they download, you are going to get a new email address of someone who has hopefully encountered a positive experience when using your app. You will then be able to share your email distribution list and cross-promote your apps to your base of customers.
Create a strong brand identity
Nevertheless, building a dominant brand is not only something that should be taken seriously when it comes to those that have a portfolio of apps. Having a strong identity is imperative even if you are merely marketing one application. You need to have an image that individuals can easily identify with and trust if you are to be truly successful. The basis for this is to make certain you have grammatically perfect and compelling descriptions, as well as ensuring your graphics are visually appealing. Spelling mistakes and such like are simply unforgiving and will make your company look extremely unprofessional!
Discount offers and special deals
Is your app one that users must pay for? If so, have you considered the possibility of offering it at a discounted rate for a few days? Or, what about giving individuals the chance to download it free of charge for a limited period? This will be effective, as you will obviously generate a greater amount of downloads. These individuals will hopefully enjoy their experience and this will make your app a bigger force, as you will have a more solid reputation built on a greater number of downloads and reviews.
Last but not least, this post would not be complete without mentioning the option of getting featured in App World. This is a method that is assured to get your app more noticed. So, how do you get your app featured? You will be pleased to know that it is actually a pretty straightforward task. If you are a Blackberry Alliance member, you will have a point of contact that will handle all of this for you. However, do not worry if you are not a Blackberry Alliance member, all you need to do is send an email or tweet to Blackberry. Once you have become featured you will instantly notice a huge spike in the amount of downloads your app gets.
To conclude, there are many different tactics you can embrace when it comes to improving your marketing strategy for your Blackberry app. From pushing the social side of things and offering your app at a discounted rate, to making contact with various relevant blogs and creating a portfolio of apps rather than just the one, the options at your disposal are vast. You should definitely consider incorporating as many techniques as possible if you are to reap maximum rewards. There is no such thing as too much when it comes to advertising any product!