Doing business in Florida, New York, and any other state is something that should never be left to chance. Huge amounts of money are involved so there must be a system in place, and there must be science in every step that you make.
Product development is naturally the first step in any business venture. It is at this stage where the leaders decide what value they offer to the market. Of course, a good product is necessary for them to have good business.
Once the product or offer is developed, the task of marketing and selling it comes next. This is where the real challenges begin. How can a newly formed organization persuade a very noisy and dynamic market to at least pay attention to them? This is the central question, and this article provides some tips on how to answer this.
Foot-in-the-Door Technique
Psychology is the scientific study of people and their behaviors, and it provides a lot of insights on how a market can be persuaded to at least consider a product or an offer. The foot-in-the-door technique is among the oldest and most effective ways of persuading others. This technique involves requesting something small from someone in the hopes that they will agree to a bigger request that will be made later.
This technique takes advantage of the widely documented desire of many people to appear consistent with others.
This technique also works best when the salesperson or marketer establishes a connection with the target through small talk and the making of the first and smaller request. This will make the target feel that they already have some sort of relationship that they will be compelled to protect and honor by granting the next big request.
Even-if Technique
For some reason, people, in general, have this belief that they are better than average. This is the reason why fear-inducing strategies to dissuade people from smoking, drinking, and other vices don’t work; they simply think that while the threats are real, they are far too better than average to be vulnerable to such threats!
But marketers can take advantage of this tendency to at least catch the attention of their targets. Marketers can frame their messages in such a way that they acknowledge the perceived superiority of their targets by saying that the offers work for them even if they are of such stature. Using the even-if technique makes the message sound like it’s really tailored for the target, reinforcing their feeling of being special.
The emotions of the target and the thought patterns that bring out such emotions must be considered if a marketing message is to be effective. Folks from established advertising firms such as EraserFarm Tampa know exactly how these things are done.
Door-in-the-Face Technique
The door-in-the-face technique is quite the reverse of the foot-in-the-door technique. In this, a larger request is made before a smaller (but actually the more important) one. A lot of people will find it hard to refuse the second request because most will not want to be seen as someone who always says no.
There are a few things to remember if business owners really want to take advantage of this technique. Both requests must be made by the same source, and they must be of a similar nature.
Persuading others may not always be easy, but it surely is not impossible to accomplish, especially if marketers and sellers employ science in their every step.
