How to Market Your Writing?

Do writers write for themselves or for the readers?

The answer is obvious. However, no writer can force readers to read his written materials. All they can do is to attract readers to their writing as flowers attract bees to pollinate them.

Flowers do not move and pollinating bees fly. It is a losing battle for a bee to try to force bees to pollinate them. The trick is in the ability of flowers to attract bees and pull them to pollinate them.

The same extends to writers. They can pull reads with attractants. What are these attractants?

I asked my friend Dennis Pitocco what makes readers read posts. He replied,

Our experience = Title as a Question + Powerful Image + Less Words = More readership! A recipe worth following these days.

My reply to Dennis was “I may add to your recipe simplicity of writing. Avoiding using complex words helps a lot”.

These times witness floods of posts daily. Readers need to select what to read.

It is obvious that a pulling title with a good background image helps a lot. A good title has an emotional content. Curiosity is a strong emotion. Asking the right question in a title fuels curiosity and is surely a big attractant for readers. The image adds to this curiosity and may also evoke other emotions.

Long posts need time to read. The longer a post is, the more repelling for readers it gets. People want fast things. Short posts are far more favorable than longer ones.

Use creativity to make the readers visualize the situation rather than using text with long words.

Complex words are a recipe for pushing readers away. Do you want to read a post that has complex words forcing you to interrupt your reading and its flow? I avoid reading such posts because they put me off.

You are not only the author but also the marketer of your posts. Knowing what topic to write about and writing it with a pulling title (preferable with a question) in simple words with creative descriptions are important to keep.

Unless, of course, you write for yourself only. But then why publish what you write?


Ali Anani
Ali Anani
My name is Ali Anani. I hold a Ph.D. from the University of East Anglia (UK, 1972) Since the early nineties I switched my interests to publish posts and presentations and e-books on different social media platforms.

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  1. I am not a good writer nor a marketer of my posts. I am aware of this because I rarely manage to attract comments.
    I agree on all of Dennis’ suggestions and also on that of the simplicity of the terminology adopted.
    Certainly the brevity of the narrative is an important factor because not everyone has a long reading time, particularly for a post … which is not (and must not be) a book !!
    Ultimately, however, I think that quality remains the determining factor: you have to “know” how to write incisive, comprehensive, simple, original, friendly, colloquial, attractive posts. Make naturalness your mantra, and remember that people like posts they can identify with.
    Then I think that the type of community to which we address is also very important by creating contents that are made especially for the platform, to “activate” the potential user of that community.

  2. Brother Ali
    I’m afraid I break Dennis’s rules – I rarely use a question in the title. Maybe I’ll try that. Mostly I follow your rule of simple language.

    As a reader, I don’t mind a few words or concepts I must research, makes for more learning. I liike interesting images, but those are less attracting than the first line.

    As to length -we seem to be moving to shorter and shorter pieces. I used to write articles on LinkedIn 12-1500 words. Now I only write posts <550 words. I find it hard to communicate anything of value in such a short space.

    Comments are interesting -even at 1250 characters and I enjoy some of the conversations, but few people read them, fewer engage intelligently and on topic.

    Forgive me, I am a bit overwhelmed by the marketing side of writing today. Social Media, with its focus on views and reactions, seems a long way from a meaningful relationship with readers.

    Present company excluded, my brother.

    • You are a special case brother Alan. As you know I read many of your posts and you have a way of telling your stories. You know how to fill them with fun. You are very generous in your descriptions.

      Whenever I used a question in the title I found readership increasing. Ths is important because questions raise curiosity. I sent today a post to BIZCATALYST 360°. I titled it How I Turned my Embarassement to Achievement. I could have tittled it From Embarrassment to Achievement. But from my experience the title with a quaetion gets more attention.

      I do my best to keep my articles (not posts) around 300-400 words. I keep editing till I achieve this.

      I appreciate greatly your feedback, brother.