Marketing goes hand in hand with the public relations of your company. Although marketing is focused on selling a product or service to achieve direct revenue, public relations is focused on selling the company brand. This ties closely into marketing your strengths because every PR opportunity is a chance to highlight and market your company strengths. It’s important to take advantage of these moments.
As mentioned before, it’s important to make company strengths an integral part of your brand and to weave your brand’s positive qualities into your marketing, rather than simply focusing on making sales. In order to thrive, your business needs to mean something to your customers, which means you need to understand your target consumer to connect with them.
Social data is often used for this exact purpose. By analyzing the spending habits of your target demographic, as well as their cultural interests and political leanings, marketing teams can derive the insight necessary to market products and sell them at the perfect price point. Social data can also help marketers analyze the effectiveness of their ad campaigns.
Using social media to remind your followers about what makes you stand apart from other companies should be a streamlined part of your marketing plan. Posting daily, or at least a few times a week, on a variety of platforms will give your company the presence it needs among your customers to keep them interested in what your company has to offer.
By having a solid identity across all of your social media platforms, your business will have a better chance at excelling in cross-channel marketing, which is an area where 89 percent of companies struggle to accomplish their marketing plans. With an interconnected media presence, you’ll be able to demonstrate your unique strengths across all platforms.
Learning From Weaknesses
Although your marketing should certainly focus on your strengths, it’s important to always recognize and acknowledge your weaknesses. No business is perfect, and if you pretend to be by only looking at your strengths, you’ll be unable to see the areas you have for potential growth.
One of the best ways to find what areas of your business could stand to improve is by practicing close listening. Close listening involves listening to customer feedback from all areas, including through reviews, social media comments and customer feedback surveys. In order to grow, your company needs to listen to what customers are saying and address their concerns.
By doing so, you’ll demonstrate that you care about your customers and want to improve their experience, as well as find areas that can stand to improve. Reviewing feedback and comments should always be seen from the perspective that customers are giving you ideas for how to improve, and while their suggestions can’t always be implemented, it’s good to let them know you appreciate their feedback.
Turning Weaknesses Into Strengths
One large concern businesses have about addressing customer concerns is admitting there is something to fix. However, if your target audience is telling you there is a problem, you’ll need to address it in order to successfully market to that demographic. Addressing their issues is actually a great marketing opportunity, as you can use the change to renovate your brand and let your customers know you’ve made changes to be an even better company.
It’s important to find a balance between focusing on your strengths and learning from your weaknesses. Celebrating the things your company does well is a necessary aspect of marketing, but as a company seeking growth, you should never stop trying to learn and grow. Therefore, continue looking at your weaknesses as opportunities for growth, and address them so you can move forward as a successful business.