Building a successful business takes determination. It is one thing to have a business and another to have it realise its full potential. Search engine optimisation agency Session Media looked into conversion rate optimisation as a way to unleash your business potential. Here are the best strategies the SEO agency recommends businesses to do:
1. Start tracking everything
It’s difficult to unleash your full business potential if you don’t know what is happening in your business. Many businesses keep a close eye on things like finances. It’s easy to see how wrong things could go in your business if you didn’t track your income and expenses. But you should also start tracking how your website performs.
When it comes to your website and marketing, you want to track customer behaviour. This gives you a better idea of what marketing strategies work, what elements on your website get clicks and which don’t. You need quality data to maximise your potential and this is something a good SEO agency can help you with. You can also consider using tools like Google Analytics to get started.
2. Make it easy for customers to act
You want your customers to buy your product or sign up with your service. But you shouldn’t expect them to do this without a clear Call to Action (CTA). The easier it is for a visitor to engage with your content, the more likely they are to do so.
So what are good CTAs like? CTAs should be visible, prominent and easy to understand. When a visitor comes to your site or notices your ad, it should be obvious for them to act on it. You don’t want customers to have to go the extra mile just to engage with your business. Make your CTAs stand out from the rest of the content. You can do this by using a different style or bigger font or by separating the CTA from the rest of the material.
3. Create quality content
A good SEO agency can help unleash your business potential with quality content. Your content should be:
- Informative – focus on the why not the what
- High quality – everything should be error-free and factual
- Original – don’t copy content
The modern customer is informed and smart. They want to learn more about the product or service. You can market your business with quality content and use it to build your brand reputation.
4. Secure your website
In a study by Accenture, 68% of business leaders stated how cybersecurity risks are increasing. It is crucial to take security seriously. Not only is this important for your business data, but also for customer satisfaction.
You want to guarantee visitor data and customer information is safe on your website. This builds confidence and helps with your brand reputation. You can ask an SEO agency to help you with site security. You need to use SSL encryption and have site security certification.
5. Build a great website
Having a well-built website is essential in the modern world. Customers tend to check a business website as they research their options. You need to use your website to create a great impression of your business and what you have an offer.
The key elements of a good website are:
- Mobile responsive – 42% of researchers use mobile during B2B purchasing process.
- Original images – Stay away from stock images.
- Use H1 Headers – H1s are among the best UX elements to use for Google rankings.
- Clear and concise text – Keep your body text clear and concise.
- Fast – Loading times have to be low because people won’t stick around if your content is slow to load.
If you haven’t paid much attention to your website before, now is the time to do so. You can unleash your business potential with a quick makeover. If you don’t know how to get started then an SEO agency can help you with the process.
You should also consider using a live chat feature on your website. According to research by Kayako, 79% of businesses felt having live chat resulted in positive customer feedback on their website. The feature offers customers the opportunity to receive more information and resolve issues.
The bottom line
The importance of conversion rate optimisation cannot be understated for businesses. If you focus on creating good leads that turn into sales, you can unleash your full potential.
Your business needs to start paying attention to the data you generate. Fine-tune your business websites and make it easy for customers to engage with your content. And if you don’t know how to get started, a good SEO agency can help you on your journey to business success!