When you are navigating almost any city, you notice the miles upon miles of buildings. Businesses, food establishments, and residential buildings are everywhere. The multitude goes unseen. What you do notice, however, is what stands out. Make sure that your brick-and-mortar location rises above the rest in aesthetically pleasing and memorable ways.
Incorporate unique design elements.
Buildings are utilitarian structures that house a multitude of goods and services. They generally do what they are intended to do without much fanfare. As consumers need what is inside the building, they seek it out. Otherwise, it is left alone. You want your building and accompanying business to get noticed and be on peoples’ radar at all times.
With that in mind, as you are designing or upgrading your establishment, look into adding Architecturally Exposed Structural Steel beams and enhancements to your building plan. They offer a distinctive appeal with both industrial and modern style influences. The steel is structurally sound, low maintenance, and timeless in design.
Ensure your signage is visible.
Nothing is more frustrating for a customer than not being able to find what they are looking for. And, when it is your business that is sought after, you want to be found. Of course, GPS is always available for guidance; but, as you probably know from circling a block or two more than once, technology can fail.
Eye-catching logos in brilliant colors or understated brilliance will be inviting to passersby. Perhaps it is time for a logo refresh to become more timely and relevant. Once you determine the best fit for representation for your company, make sure it gets noticed. Place billboards or other signage in strategic vantage points so that it is visible from all approach points. Add or relocate lighting so that the company name is consistently appropriately illuminated.
Add an element of fun.
If you have space on the street in front of your building or an adjacent parking lot, try bringing in a rotating variety of food trucks. Sure, food trucks and food, in general, may be wholly unrelated to your business model, but they provide a service to the public. And, the public likes to eat. If you secure a frequent food truck presence with different cuisine offerings, people will come to your location. Make sure the food truck is parked so that your business is still visible and not blocked. Having an interesting attraction will draw more people indirectly to your company.
Inviting fun into your workplace will invigorate and excite your staff which will, in turn, project positivity throughout your brand. Watch this video for ideas on why happiness at work is important for employees.
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Incorporate outdoor elements.
In following the food truck concept, place some benches or small cafe tables in front of your building. Encourage people to linger and enjoy the area. Make sure your establishment conveys that it is open for business. Direct your staff to hand out flyers, business cards, or swag to the hungry people at the food truck. This is a fun way to show the personable side of the company and its people.
Do something exciting and bold to be distinct and attract attention. You built a company on something you believe in. Now get out there and achieve your goals.