Use a live chatbot
Most customers prefer fast/immediate responses to queries. You might not be around to offer immediate responses, whereas a chatbot will be.
If you run a website, you can add a live chatbot to your website. If you run a physical business, then you can add one to your phone line.
A live chatbot will answer customers’ questions, especially frequently asked questions, so that they can attain an immediate response to satisfy their needs and keep them engaged.
Should the chatbot not be able to give your customer the answer that they are looking for, then they can be put through to you. A chatbot asks as the middleman whereby they can help to a certain point, and also reduce your workload.
Have a Marketing Strategy in Place
It really is important that you plan your marketing activities before diving in the deep end with them. This can ensure that every campaign is well thought out and that you get the best bang for your buck rather than potentially wasting money. Make sure that all marketing strategies are unique to the industry you work in. If you sell cars, consider auto dealership marketing strategies rather than generalised marketing strategies. This will secure you more customers and sales in the long run.
Use social media for communication (as well as sharing content)
Although you will likely use your social media for sharing marketing content for new releases and more, it is useful to use it for communication too.
Being active and communicative on your business’s social media accounts will help you engage with customers and therefore, keep them engaged. You can use it to answer questions as well as get involved in conversations.