When it comes to marketing your business, it’s something that needs to be done no matter what industry you’re in or what your business does. However, some industries can be seen as ‘dull’ and it can be difficult to make those industries exciting. Many companies reside to the fact that they work in a dull industry and just stick with the facts and put out the information they need to and hope that those interested will bite. This doesn’t need to be the case though as you can make those unsexy industries seem very sexy indeed, and here’s how.
Realize that your industry isn’t actually dull
There are interesting things in every industry and on the whole it can seem dull from the outside but once you get stuck into it, it can be really interesting. However, you don’t have time to educate the masses on how interesting your industry is, but what you can do is use your knowledge to show them how the good bits.
Get Your Customers Involved
When it comes to getting content for your business, according to The Roofer SEO Bros, user-generated content such as customer reviews is beneficial and an astounding 91% of consumers say trust online reviews as much as word-of-mouth referrals. Think about it, sometimes online reviews can be hilarious, just have a look at some of the best ones on Amazon. They’re also real, so whatever industry you’re in, using content from your customers is relatable, it’s colloquial and uncomplicated and it can help to inspire your other content.
Following on from that, you should eliminate the business babble from your content. While it makes you sound professional and like you know what you’re doing, it also makes your content inaccessible to people and it can be a real turn-off. Talk about how you would speak about the industry you’re in and translate jargon to words that people know and understand.
Have a sense of humor
When you let your sense of humor show, you can bring to life some otherwise very boring topics. Don’t be afraid to make jokes and make silly references.
Relate To Everything You Can
You need to think outside the box and get creative about what you can. For example, if your industry is tubes and pipes and you can’t find a way to make it interesting, then have a look at what these tubes and pipes are used for, get right down to the nitty-gritty of where they are used and how people use them without realizing it. Have they been used to build a stadium for a huge event? Have they been used underground to help improve the internet in the area? Produce case studies of things that people understand and know about. Jump on every occasion you can and relate it to your industry in any way you can. For example, you work with some complicated technology that no one understands, but when Wimbledon comes around, you could write about how technology in tennis has changed over the years.