How to Make Remote Work in 2021

We know it now. The Remote Economy is here to stay. For many of us remote operations so far have been a patchwork of make-dos and hang-in-there temporary setups. It got us through the early stages of the pandemic, but now that we are in it for the long haul . . .

Company growth and revenue generation are going to depend in large measure on how well your team manages remote talent, operations, product distribution, marketing, and sales.

As I explained in my book Make Remote Work, it is all about the strategies and tactics you use for people, process, and product. Here are some ways to take advantage of the Remote Economy.

For people, your remote strategy for 2021 should focus on communication, collaboration, and culture. Creating this foundation will increase job satisfaction and loyalty and drive team productivity and performance.

How are you doing with:

1.    Remote hiring

2.    Remote onboarding and training

3.    Team and project leadership

4.    Virtual meetings

5.    Collaboration for harmony and results

6.    Company cultural transference

If any of these have you stuck in crisis management, download the Octain checklist with key remote work concerns and recommendations.

For remote process success, it is time to double down on your investment in cloud-based operations: tools and technologies for data security, appointment booking, proposal development, enterprise resource planning, order management, marketing automation, sales enablement, and customer service. For the details, see Make Remote Work, pages 34-42.

Plan for a Digital Workplace in 2021. A Digital Workplace is a virtual, modern version of the traditional workplace. It quickly and securely provides personalized role-based services and all the applications, data, and collaboration an employee needs on any device, anytime, anywhere through a consumer-like online experience. You can download an excellent guide from Reworked Magazine here.

The new remote economy has stimulated the already growing trend of customer preference for online services, self-service support options, and subscription purchasing methods.

For your products and services, make the move to online models for product development, marketing, and sales. Things to consider are: moving to a subscription-based pricing model and redesigning your marketing engine to focus on community marketing influencers. We provide templates for this in our Octain Growth Plans.


Clare Price
Clare Price
Clare Price is CEO of Octain, a global strategic planning consultancy that helps mid-market companies grow to dominate their markets by Fueling the Speed of Businessä. Clare is a Growth Architect whose passion in life is helping businesses achieve their market potential. Many business owners have great goals and plans but struggle to effectively implement them. Clare works with business owners to achieve maximum revenue growth in six key areas: product/service development, customer acquisition, brand visibility, message clarity, market expansion, and sales. Today, that also means growing through a remote economy. Clare’s new book, Make Remote Work, is the resource guide to successful business execution with remote workers, customers, systems, and products. Prior to starting Octain, Clare was a Research Director for Gartner, a global IT advisory group, and VP Research for Demand Metric Inc., a marketing advisory research firm for modern marketing organizations. Clare is the author of Make Remote Work and the cyberthriller, Web of Betrayal. She has been a featured speaker for Vistage, the American Marketing Association, the California Society of Association Executives, Women in Technology International (WITI), eWomen Network, and the U.C. Davis Graduate School of Management. On a personal note, Clare is the proud Mom of two Shetland Sheepdogs, Dan, and Toby, who loves to cook, explore new cuisines, and discover new wines.

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