“It gets harder”—tap, tap, tap–“and harder as you go,” he says, staring intently at the sleek appliance. “You have”–tap, tap, tap–“less time.”
It’s a blindingly sunny morning in October, and Sanchez, founder of the uber-popular Twitter account UberFacts, is sitting outside at a sidewalk cafe in Beverly Hills showing me a feature on the about-to-be-released UberFacts Android app. (An iOS app already exists.) He’s playing a game called UberTap, in which you try to tap the screen a certain number of times within a certain number of seconds. Say, 80 times in 10 seconds. It’s mindlessly addictive (wait–what about 100 times in 10 seconds?), and has absolutely nothing to do with the weird, Ripley’s Believe It Or Not-type trivia that has made UberFacts one of the most powerful brands on Twitter.
via How To Make $500,000 A Year On Twitter | Fast Company | Business + Innovation.
