When you run a gym, you typically run on a membership model. One of the critical things is to keep seeing more memberships come through the door – and have a high retention rate. The way you sell your gym memberships will directly impact how your bottom line looks at the end of the year.
Joining your gym should be one of the most simple processes you can imagine. All of the hurdles that might cause someone to guess second their decision should be removed.
Most of the time, people will want to join online. So here is where you need to focus your attention and time. Pay careful attention when building membership forms. What do you need to know to process the payment?
And in-person forms should be just as easy. It is easy to see your sign-up forms as a bit of a data-gathering possibility but instead focuses on your customers’ needs.
If your gym is packed with old equipment and equipment that really could do with being replaced, then it is your job to make that happen. Improve your gym design, and you are likely to attract more members.
Use your refurb as a means to celebrate, and run some marketing and offers alongside it.
Keep in mind that the changes you make should be beneficial for your current customers.
The members you already have are some of the most important assets you have to improve your gym business. Your current member can highlight things that need to be changed and things that you can improve on.
But they are also the first voices you should use in your promotional materials. Encourage them to leave reviews on your social media channels and independent reviews websites.
Let them know that this helps the gym in the long term, and they are usually pleased to help.
Do you have a niche?
You might think you have no niche in the early days, but you might notice that you are attracting a very specific type of client before long. Once you have uncovered your niche, you can lean more into it, and make that the thing that sets you apart from the rest of the gyms in the area.
If you haven’t launched your gym business yet, you can cater your marketing materials to the niche that you want to be in.
When you are working on what sets you apart, it is a good idea to check out other gyms in the area. While they are your competition, there is a lot to be said for working in a collaborative and supportive way. If you have different niches, you can recommend them and vice versa.
Understanding your competition can put you in an advantageous position. You know what the market has available and what you can offer.
Your gym business will flourish if you take some small steps to capitalize on the strengths you already have and take on the suggestions of the members you already have.
Are you looking for more whats to make the most of your gym marketing? Have you considered Instagram? Read more: The Best Instagram Marketing Tips | BIZCATALYST 360°.