Wanting to start an ad campaign in Las Vegas but aren’t sure if it will be seen? Read on to discover everything you need to know.
OOH Marketing
Out-of-home marketing is an effective form of advertising that companies use to reach consumers while they are away from their homes. Typically targeting bigger cities with large populations of locals and tourists, OOH ads may be what your business needs to make it to the next level.
Types of OOH Ads
There are many different types of ads that fall under the main umbrella of OOH marketing. However, there are three main categories you should be aware of.
Billboard Ads
The first is billboard advertisement. Whether you are a consumer or business owner, there is no doubt that you have seen thousands of billboards in your lifetime. They are everywhere, and this is for a good reason. Time and time again, they have proven to be an effective method of getting information out to the general public.
Transit Ads
Transit ads are an all-encompassing category that includes all ads relating to public transit. Here are several examples of what this can look like.
- Bus Wraps
- Bus Bench Ads
- Bus Station Ads
- Car Wraps
- Train Wraps
- Urban Panels
- Train Car Cards
- Subway Station Signs
- Digital Billboard Trucks
Travel Ads
Travel ads can include anything having to do with airports and train stations. Here are a few examples.
- Digital Airport Signs
- Airport Kiosks
- Train Wraps
- Digital Train Station Signs
The Benefits of OOH in Major Cities
While OOH marketing can be beneficial virtually anywhere, it is most beneficial in large cities like Las Vegas, New York, and Los Angeles. This is mainly due to their dense population, attraction to tourists, and capacity for major events.
Tourism
Cities with tourist attractions always hold great opportunities for successful advertising campaigns. Tourists, by nature, are more susceptible to ads because they are already in a location to make purchases. It’s understandable. Vacation mode makes anyone want to splurge a little more than usual.
Dense Population of Commuters
Billboard ads do exceptionally well along major highways and interstates in larger cities. Those who use these highways to commute to work every day are highly likely to view your ad. This consistent interaction with your company creates a habitual memory in the consumer that makes them more likely to use your products or services in the future.
Sporting Events and Concerts
Cities are often home to major sports arenas and stadiums. These stadiums hold many different sporting events and concerts, which bring people from the surrounding areas to one building. In some cases, people travel from outside the state to come to one event. Placing ads in and around these facilities is a great way for companies to ensure that their ad gets the exposure they desire.
The Negative Side of OOH in Major Cities
While cities are prime locations for OOH marketing campaigns, they have a couple of downsides that make it a risk. Here are a few examples of this to consider when determining where to place your ads.
It’s Expensive
Placing ads in cities is expensive. Whether it is a billboard ad, transit ad, or travel ad, they will all be significantly more expensive in a major city, as opposed to a regular-sized town. It makes sense when you think about it. You are essentially paying for impressions. Ads in locations that obtain more impressions will cost you more money. So, you need to make sure it is worth it for your business.
It’s Competitive
The other thing is that it is extremely competitive. Think about the main strip in Las Vegas, for example. This is one of the most famous tourist attractions in the country, so naturally, companies will want to place ads there. So not only will Las Vegas billboards be quite expensive, there are hundreds of other billboards competing for attention with yours.
How Do You Stand Out in Cities Like Las Vegas?
Knowing that billboards in high-demand areas are expensive and competitive may throw you off a little, but it shouldn’t scare you completely away. If you work hard enough for it, your ad can stand out among the rest. The main thing you have to do is work on an attention-grabbing, memorable design.
Digital Billboard Advertising
Hiring professionals to make attention-grabbing billboard designs is a great start to making your ad stand out in a sea of other ads. However, if you want to draw attention, you should consider digital billboard ads. A digital billboard in Sin City will be more effective than a static billboard. Just make sure your design is attention-grabbing and memorable!
The Bottom Line
Getting spotted on the Las Vegas Strip is no easy task, but it is worth attempting. Being one of the most famous tourist attractions in the entire country, grabbing people’s attention with a digital billboard here is well worth the time, money, and energy.
