It is important to find your target audience before using any marketing strategies. Knowing and understanding your target audience will enable you to streamline your marketing efforts, save your budget, and make sure your efforts are not wasted. Finding out who your target audience is, will enable you to see whether you should be focusing your efforts on social media and video marketing, or another type of marketing strategy. But how do you find them?
Knowing the difference between the target audience and the target market
Firstly, it is quite important to know the difference between your target audience and your target market. Your target market is the general band of consumers you are trying to reach, whereas your target audience is a select segment of those people within the target audience. Here are some steps you can take to separate them and help you find your target audience.
#1 Analyzing your competitors
A great place to start is by looking at who your competitors are targeting, as this selection of people will likely be the exact same audience that you are interested in. You can take a lot away from what your competitors are doing or not doing.
#2 Look at your current customer base
Another easy way to help you figure out who your target audience is can be just by looking at your current customer base if you have one. This will tell you a lot of information already as you should be able to see who predominantly is buying from you. However, if you are a new or smaller business then this might not be quite so straightforward to do.
#3 Figure out who isn’t in your target audience
You can always reverse engineer your marketing strategies by figuring out who you do not want in your target audience, even if they are in your target market.
#4 Revise your customer base regularly
Even if you think you know who your target audience is, you should be continuously revising the information and data you have about your customer base. The reason for this is people’s buying habits and trends are fluid and always changing.
#5 Conduct market research
Similarly, to analyze your competitors, just by doing some basic market research you will be able to see and find trends of who is interested and buying what, and who isn’t.
Reaching your target audience
Once you have found your target audience, your next step is to reach them through marketing. Video marketing is a hugely successful strategy in capturing the attention of your target audience, and there are plenty of people and businesses with the skill sets and knowledge out there who can create your marketing videos, such as Marcus Hansen video production services for example. There are many other ways in which to grab the attention of your target audience, and different methods depending on who your audience are.
There are other ways in which to find your target audience, but these steps should help you get started.
