Brands have started to incorporate Instagram into their mainstream marketing strategies. In 2017, 25 million business had an active profile on Instagram.
For these millions of businesses, it’s very difficult to stand out and get the desired attention from audiences. Brands struggle to create compelling content which can increase their visibility, reach, and engagement rates.
You need to roll up your sleeves and enhance your videos and pictures to get the undivided attention of audiences on Instagram. And it can be quite challenging to think of new ideas to enhance your content.
Let’s take a look at six easy, effective ways to enhance your videos and images for your Instagram account.
1. Create DIY or Tutorial Content
If you’re going to enhance your content, the first thing you need to ensure is its usefulness. People should be able to benefit from the content you post on Instagram. Since people can learn something from this type of content, they’re much more likely to engage with it than with content that’s overly promotional.
You can create a DIY or tutorial content by using images or videos. Cosmetics brands like Lush use this tactic very well to engage with their followers. They use their handmade body and bath products to create useful Instagram content.
2. Create Informational Listicles
Listicles are easy to digest and register because you list the information. Also, they are a more organized way of creating your content. And you can use Instagram to share visual listicles.
But you need to ensure that the images are of very high quality. Sometimes you might have to add your brand’s logo to the picture or edit the image to align with your brand’s ethos.
In cases like this, you can use an app like Mendr, which connects you with professional photo editors who will edit your images so your posts are attractive, high-quality, and reflective of your brand. You can also send Mendr a reference image with your photo so that the edits fit a certain aesthetic, theme, or color scheme.
The best part about creating such listicles is that you can also repurpose their content in the form of blog posts. If you optimize your listicle posts’ content with relevant keywords, they can also help you improve your search results rankings. So it’s a win-win situation.
3. Invite Influencers to Take Over Your Instagram Stories
There was a time when only big brands with huge budgets used to collaborate with big celebrities. And big celebrities were the faces of the brands.
But now, thanks to social media platforms like Instagram, businesses of any size can have a recognizable face for their brand. Businesses can find relevant influencers to collaborate with to attract and win over a new audience.
Allow the influencer to take over your brand’s Instagram Story so you can engage your followers with fresh content from a different perspective. If the influencer promotes the takeover with their followers, your brand and the content also get a new set of audience. The influencers will help your brand to expand your reach and increase your visibility.
However, you should plan your influencer marketing campaigns smartly to unleash the full potential of your influencer collaborations. You can leverage the leading influencer marketing resources to identify proven strategies, best practices, and the most effective tools that can help you.
4. Give Your Followers a Peek into Your Company
Your loyal customers will always want to know you more about your products or services. For them, it is a fascinating experience because they appreciate and love you as a brand.
You can create behind-the-scenes video or image content. It can be very gripping and interesting for your customers to see the human side of your brand. You can share behind the scenes of a show just like The New York Times did.
They took their followers behind the scenes of Westminster Kennel Club Dog Show. This gave their followers a rich and satisfying experience.
You can also show the real you to your followers. Share your dynamic work culture with them. Show them you are more than just a corporate company. Tell your story to win the trust of your followers.
5. Share Breaking/Exciting News With Your Followers
Loyal followers like to keep themselves up-to-date about your brand’s new releases or announcements on organizational news. You can use Instagram Stories to announce any new release or update. Content like this proves to be very valuable and useful to brand advocates and followers. It will also keep your followers well-informed.
Whether you are launching a new product, collaborating with an industry influencer, or announcing big news, break it through Instagram. Let’s see how some big brands use Instagram to share breaking news.
Even huge companies like Google use Instagram to announce their events such as the launching of new products.
6. Leverage UGC
One of the most effective ways to enhance your Instagram images is to use user-generated content (UGC). User-generated content already contains and talks about your product or services.
But it might be difficult to convince some customers to share their images. So, you can actually give them some incentives or rewards like discounts and freebies. This will surely encourage them to share their images with you.
How Do You Enhance Your Instagram Pictures and Videos?
In the beginning, you might find it a little challenging and exhausting to think of new stuff for your Instagram account. But you will get the hang of it once you master the strategies above.
To enhance your content, you can either leverage user-generated content or collaborate with influencers. And invite influencers to take over your Instagram Stories so they can create content for you.
You can create videos or images to share some exciting news with your followers. And don’t forget to show your followers the human side of your company to win their trust.
But most importantly, you need to ensure that you don’t create salesy or pushy content.
Which one is your favorite? Or do you use tactics that are not mentioned in the list? Please feel free to share your thoughts in the comments below.