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How to Drive E-commerce Sales Without Discounting

Matt Zajechowski
BY Matt Zajechowski

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by Matt Zajechowski, Featured Contributor

[su_dropcap style=”flat”]C[/su_dropcap]ONSUMERS LOVE A GOOD DEAL, and few things get the heart pumping like seeing that the flat screen television you’ve been eyeing is 30% off or that a pricey shirt you love is on clearance. In fact, 126.9 million U.S. adults are projected to redeem online coupons in 2016, compared to 92.3 million in 2012. And last Thanksgiving (the official kick-off of holiday shopping season), nearly 2/3 of the top 1,000 e-retailers offered discounts.So for retailers, offering discounts and huge sales seems like a no-brainer. Your customers are happy, your sales go up- it’s a win-win situation. Or is it?As it turns out, discounting your e-commerce products can actually harm your business in the long term. Here’s why- and here’s what you can do to get customers to buy your products without offering a heavy discount.

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Matt Zajechowski
Matt Zajechowskihttp://www.digitalthirdcoast.net/
MATT is passionate about all things search engine optimization (SEO) with a strong focus on link building, local search, social media and content creation and promotion. He takes a great deal of pride in helping our clients obtain more digital visibility. Matt's core career background is link building. Link building constantly forces him to adjust strategies and explore different strategies for different clients. He also has a great deal of interest in social media and how businesses use it to market themselves. It's an emerging trend that he enjoys studying. Matt is always trying to learn more about the ever-changing search industry.

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