Once you control your brand reputation by dominating the entire first page of Google, what’s next? True online reputation management requires an understanding of a complex ecosystem of sites where users can potentially interact with your brand. This includes search engines, social media platforms, local search platforms (Yelp), and business accreditation sites (think BBB or Bizrate).
- Marketing on Search Engines: Google or Bing? Or Both? (socialmediaclub.org)