Social Media Presence
Determine how many posts you will create for each social media network each month. Consider having a presence on networks like Facebook, Instagram, LinkedIn, Pinterest, Twitter, and YouTube. You do not have to regularly use all of them, but at least have your profile and one post sharing your name, location, and website address. I recommend choosing to regularly post on the social media networks your target audience uses most.
For example, the following are a selection of special days from the 2020 Calendar Year.
January
- 1) New Year’s Day
- 5) National Bird Day
- 6) National Cuddle Up Day
- 14) Dress Up Your Pet Day
- 21) Dr. Martin Luther King, Jr. Day
- 28) Fun at Work Day
February
- 2) Groundhog Day
- 14) Valentine’s Day
- 17) Random Acts of Kindness Day
- 18) Drink Wine Day
- 20) Love Your Pet Day
- 25) Mardi Gras/Fat Tuesday
March
- 3) Day of Unplugging
- 6) Oreo Day
- 11) Napping Day
- 14) Pi Day
- 16) World Sleep Day
- 17) St. Patrick’s Day
April
- 1) April Fool’s Day
- 3) Don’t Go to Work Unless It’s Fun Day
- 7) National Beer Day
- 11) National Pet Day
- 12) Easter
- 22) Earth Day
May
- 4) Star Wars Day
- 5) Cinco de Mayo
- 11) Eat What You Want Day
- 12) Mother’s Day
- 25) Memorial Day
- 25) National Wine Day
June
- 1) National Donut Day
- 16) Father’s Day
- 19) National Kissing Day
- 20) First Day of Summer / Summer Solstice
- 21) National Selfie Day
- 30) Social Media Day
July
- 1) International Joke Day
- 4) Independence Day
- 7) Chocolate Day
- 15) National Ice Cream Day
- 17) World Emoji Day
- 30) International Day of Friendship
August
- 1) National Girlfriends Day
- 9) Book Lover’s Day
- 10) National S’mores Day
- 16) National Tell a Joke Day
- 20) National Lemonade Day
- 26) National Dog Day
September
- 1) International Bacon Day
- 2) Labor Day
- 19) Oktoberfest Begins
- 21) First Day of Fall
- 27) World Tourism Day
- 29) Coffee Day
October
- 1) World Vegetarian Day
- 3) National Techies Day
- 6) World Smile Day
- 19) Sweetest Day
- 27) Make a Difference Day
- 31) Halloween
November
- 1) World Vegan Day
- 11) Veterans Day
- 15) America Recycles Day
- 26) Thanksgiving
- 28) Small Business Saturday
- 30) Cyber Monday
December
- 1) Giving Tuesday
- 18) Bake Cookies Day
- 19) National Ugly Christmas Sweater Day
- 24) Christmas Eve
- 25) Christmas Day
- 31) New Year’s Eve
Post with Purpose
The most successful companies consistently share content with a purpose. Even if that purpose is to convey how fun your business is! It is important that your marketing has a strategy. Developing a content calendar is an excellent marketing strategy.