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How to Develop a Winning Content Calendar

Social Media Presence

Determine how many posts you will create for each social media network each month. Consider having a presence on networks like Facebook, Instagram, LinkedIn, Pinterest, Twitter, and YouTube. You do not have to regularly use all of them, but at least have your profile and one post sharing your name, location, and website address. I recommend choosing to regularly post on the social media networks your target audience uses most.

For example, the following are a selection of special days from the 2020 Calendar Year.

January

  • 1) New Year’s Day
  • 5) National Bird Day
  • 6) National Cuddle Up Day
  • 14) Dress Up Your Pet Day
  • 21) Dr. Martin Luther King, Jr. Day
  • 28) Fun at Work Day

February

  • 2) Groundhog Day
  • 14) Valentine’s Day
  • 17) Random Acts of Kindness Day
  • 18) Drink Wine Day
  • 20) Love Your Pet Day
  • 25) Mardi Gras/Fat Tuesday

March

  • 3) Day of Unplugging
  • 6) Oreo Day
  • 11) Napping Day
  • 14) Pi Day
  • 16) World Sleep Day
  • 17) St. Patrick’s Day

April

  • 1) April Fool’s Day
  • 3) Don’t Go to Work Unless It’s Fun Day
  • 7) National Beer Day
  • 11) National Pet Day
  • 12) Easter
  • 22) Earth Day

May

  • 4) Star Wars Day
  • 5) Cinco de Mayo
  • 11) Eat What You Want Day
  • 12) Mother’s Day
  • 25) Memorial Day
  • 25) National Wine Day

June

  • 1) National Donut Day
  • 16) Father’s Day
  • 19) National Kissing Day
  • 20) First Day of Summer / Summer Solstice
  • 21) National Selfie Day
  • 30) Social Media Day

July

  • 1) International Joke Day
  • 4) Independence Day
  • 7) Chocolate Day
  • 15) National Ice Cream Day
  • 17) World Emoji Day
  • 30) International Day of Friendship

August

  • 1) National Girlfriends Day
  • 9) Book Lover’s Day
  • 10) National S’mores Day
  • 16) National Tell a Joke Day
  • 20) National Lemonade Day
  • 26) National Dog Day

September

  • 1) International Bacon Day
  • 2) Labor Day
  • 19) Oktoberfest Begins
  • 21) First Day of Fall
  • 27) World Tourism Day
  • 29) Coffee Day

October

  • 1) World Vegetarian Day
  • 3) National Techies Day
  • 6) World Smile Day
  • 19) Sweetest Day
  • 27) Make a Difference Day
  • 31) Halloween

November

  • 1) World Vegan Day
  • 11) Veterans Day
  • 15) America Recycles Day
  • 26) Thanksgiving
  • 28) Small Business Saturday
  • 30) Cyber Monday

December

  • 1) Giving Tuesday
  • 18) Bake Cookies Day
  • 19) National Ugly Christmas Sweater Day
  • 24) Christmas Eve
  • 25) Christmas Day
  • 31) New Year’s Eve

Post with Purpose

The most successful companies consistently share content with a purpose. Even if that purpose is to convey how fun your business is! It is important that your marketing has a strategy. Developing a content calendar is an excellent marketing strategy.

Kristi Dement
Kristi Dementhttps://researchitwrite.com/
Kristi Dement is the Marketing Director for Bed & Breakfast Magazine. She has been a bed & breakfast industry marketing consultant since 2013. She is a Vendor Member of the Professional Association of Innkeepers International (PAII). She has presented on PAII webinars about topics like designing guest packages and hosting private events. Her B&B clients include B&B inns, state B&B associations, B&B realtors, and a B&B photographer. Visit her website at Bed and Breakfast Blogging for more information about her services, to schedule a free phone consultation, and to subscribe to her informative blog. She lives with her family in the Raleigh, North Carolina area. For fun, she enjoys reading, walking her dog, and staying overnight at bed & breakfast inns.

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