How to Define Your Culture… The Right Way

Most companies toss around words such as… Trust. Integrity. Teamwork. Respect.

Leaders often say these words. Followers often nod when they hear these words. Then everybody too often returns to their computer screens and forgets about these words.

When was the last time you gathered your team together and defined these words? When was the last time your team cited specific behaviors and expectations that reflect these words? What would be the benefit if you all agreed on the behaviors necessary to support these words?

Watch and see what a good definition of your values can do for your culture and your overall profitability.

AmyK Hutchens
AmyK Hutchens
A former executive of a billion-dollar global consumer products company and awarded the Vistage UK, International Speaker of the Year, AmyK is a dynamic, energetic catalyst for driving businesses forward faster. With 100+ presentations per year, AmyK travels the globe sharing with executives, influencers and go-getters HOW to confidently & competently navigate their toughest conversations without saying something they regret, giving their power away or damaging their relationships. With humor, insight and experience she engages and inspires audiences to master the The Power of Profitable Conversations. Learn more about AmyK at Follow AmyK on Instagram, Facebook and Twitter at @AmyKHutchens.


  1. There is a close correlation between culture and leadership, because the leaders of a company have the task of defining, managing and disseminating organizational culture. And in turn, the values themselves of the leaders are influenced by the experiences and the cultural background of the company. And as the company’s goal is to increase effectiveness, productivity and efficiency, special attention must be paid to culture and its impact on working life.
    Creating culture within a company is a process that requires commitment and constancy: it is not about getting lost in endless briefings, but instead you need passion and values, provide guidelines to employees and follow them in the processes of job development, without limiting yourself. to observe from above. We must focus a lot on the team but also on the single collaborator who shows the attitudes and the ability to learn to play a new role, aiming to make it grow. Communication must therefore be at the center of priorities and everyone must be able to bring his ideas to the discussion table.



🔀 SALON 360° 🔀 "Where Shift Happens"

It's time for more walkin'/less talkin'. It's time to change how we operate and how we cooperate. It's time for "shift" to happen.

Must Read