The ideal digital marketing campaign will differ from business to business. While most campaigns share some things in common, they differ based on emphasis placed to appeal to their respective target market. So, while they all share content marketing in common, they differ on their emphasis in promoting this content via search engine optimization, influencer marketing, content marketing, and social media marketing.
Start with Content Marketing
Content marketing can be overwhelming for two reasons: one, it takes time and patience to develop great content; and, two, there are many ways to create content. For this reason, it’s important to create a schedule to keep churning out a constant stream of quality content and select a few favorite ways of developing content.
The best place to start is with a blog. Publish a post at least once a week, and do this whether or not you’re getting a great response. Some posts can be wildly successful while others barely elicit a comment. Unfortunately, it’s often difficult to discern why some do better than others. Despite these vicissitudes, persist in creating regular blog posts.
Besides blogging, another good way to create content is by having a YouTube channel with a theme. Use “explainer” videos to help your viewers learn something new. If they like your videos, they will click the link that leads to your website.
The better the quality of your content, the better it will engage your target customers. It’s important not to just write content for the sake of just staying consistent with your content calendar. Each post you craft should offer invaluable insights.
One of the best ways to create quality content is to get good at story telling. Stories hook people’s attention and keep them focused on the information or principles you’re trying to teach.
Promote Your Content
Here are three ways to promote your content in your quest to develop an ideal digital marketing strategy:
- Search Engine Optimization
Search engine optimization deploys a variety of strategies to advance the search engine ranking of your website. Since Google sometimes changes its algorithms, it’s usually a good idea to make sure you’re using the most up-to-date strategies, or work with an established SEO company, like Highervisibility.com, who understands the best ways to work with the latest ranking criteria.
- Influencer Marketing
It’s important that you interact with readers who comment on your blog posts and to connect with influencers in your field. These influencers may recommend your work to their readers and may even be willing to help promote some of your best posts.
How do you connect with influencers?
Start by researching the key influencers in your field. So, if your niche is self-development, you’ll want to look for authors, speakers, and bloggers who champion the value of self-improvement.
Next, work on reaching out to them. Entrepreneur.com captures some evergreen advice from Julia Anghel of WallSt.io on what to do to connect with influencers: “Take the time to engage with the blog or influencer. Get on their mailing list. Understand their writing style and what topics they like. Then write to them to see if they are really a good fit for you and the new audience you seek. Engage with them and their content. Share their stuff across your social networks, and engage with their social media. Leave meaningful comments on their blog posts, and begin to facilitate a relationship with the blog or influencer you are seeking out.”
- Social Media Marketing
The best way to get the word out about your blog’s content on a regular basis is through social media marketing. Create an account on major social media sites like Facebook and Twitter. If you have the time and inclination, you can also create an account on Instagram, Pinterest, or Reddit. Besides posting content and adding comments to interact with others, also use these platforms to mention your latest blog posts.
The wide range of choices available can become quickly overwhelming. This is why it’s always a good idea to acquire a good education about digital marketing by taking a few courses. Even if you find it all too technical and decide to hire someone to do the marketing for you, you’ll have a good idea about what the marketing firm is trying to accomplish and be in a position to evaluate the success of their marketing campaigns.