How to Create Influence on LinkedIn – 7 Essential Ingredients for Your Irresistible Profile

LinkedinLet’s talk about Your “Experience” Section – this is where you get to boast (humble brag) about your professional accomplishments. Don’t use superlatives; let the positions, roles, responsibilities and achievements (measureable where possible) speak for themselves.

When you’re listing your experiences/roles, remember to begin with the latest first (LinkedIn does it automatically,

if you put in the dates of that role; in addition, if the company is also a member of LinkedIn, the company’s logo will appear next to your entry).

How to write a winning “Experience” section on LinkedIn:

  1. A few lines about the company/organization – its size, its mission, its goals, description of your team and the members’ expertise etc.
  2. Your exact responsibilities in each of your professional positions particular role. What are your (or were your) responsibilities in your current or past professional roles?
  3. Achievements in each role; These are best showcased when measurable (i.e. increased company turnover by x%), however examples of non measurable achievements could be included here (i.e. strategic partnerships brought about or organizing of a particular event).
  4. Include Media such as Images, videos, slide share – give examples using links.
  5. Repeat your contact information, i.e. email, website, tel# as well as mention specialties – for LinkedIn Search Engine Optimization Purposes.
  6. Keywords – Here is where you can use your most important keywords (see our previous article: How to create Influence on LinkedIn: Keywords and Beyond and you can use them over and over again. In an ordinary document, this string of words might look strange or redundant. But on LinkedIn, all these keywords are catnip for the search engines. Identify the one or two most important words that prospects might put into the “LinkedIn” search box when they’re looking for a certain resource or person, and use those words in different phrases.

These are the keywords (in Italics)  in the paragraphs below, are highlighted in 2 of my contracts with client organizations

American Express: Designed and conducted one-week Management Training and Leadership Training for Executives and Managers from Asia and Europe

Sheraton Hotels – Conducted Management Training and “Secrets of Influence” program for Sheraton General Managers and Training Managers from U.S. Properties. Conducted a three-day Train the Trainer program for all Training Managers, with full certification of “Secrets of Influence” training program

In Dennis’ case, he and his team want to be known (and hired) for his expertise in doing LinkedIn Profile Makeovers for both individuals and corporations; he has important keywords listed in a block of “specialties”

7. And most importantly, don’t forget to mention what benefits you can provide your prospects with. What’s in it for them if they work with / hire you? How can you help your prospects achieve their goals? How do you stand out from a universe of over 400 million professionals on LinkedIn?

Editor’s Note: This Article was written with Dennis Koutoudis, LinkedIn Profile Makeover Specialist.


Elaina Zuker
Elaina Zuker
ELAINA is the president of Elaina Zuker Associates in Montréal, Canada. She has taught seminars to hundreds of employees and managers at major corporations such as AT&T, IBM, American Express, and MCI International, and is a frequent keynote speaker at conferences and industry events. She is the author of six books, on leadership, management, and communication. Her best-selling book, “The Seven Secrets of Influence” (McGraw-Hill), the recent Main Selection for the Business Week Book Club, has been translated into four languages and its new, revised 2021 edition is now available on Amazon in paperback and as an e-book on Amazon Kindle. Her new book about Peer Mentoring YOUX2 has also just been launched on Amazon. Her internationally successful program “Secrets of Influence ™ is now available as an online learning program, either as a completely online self-study program or in a hybrid version. The program, created with the latest educational technology, can also be customized for an organization’s specific requirements. Ms. Zuker holds a B.A. in Psychology, an M.A. in Management/Organizational Development, and is the 2004 recipient of the Alumni Achievement Award from New York Polytechnic University. To engage Ms. Zuker as a speaker or consultant, to book a seminar for your company or organization, or to learn how to become a licensed Affiliate for Secrets of Influence, visit or contact us at [email protected]

CHECK FOR TICKETS / JOIN OUR WAITING LIST! It's not a virtual event. It's not a conference. It's not a seminar, a meeting, or a symposium. It's not about attracting a big crowd. It's not about making a profit, but rather about making a real difference. LEARN MORE HERE