A diverse content marketing strategy is a must for any modern day marketer. While microcontent has been rapidly growing in popularity (and rightfully so), long-form content such as eBooks provide a deeper and more detailed edge to your marketing content.
Creating an eBook is a great way to publish research, start a discussion with your audience, and interact with your peers. However, a truly great eBook is more than just an extended white paper. Keep these steps in mind to make sure your next eBook is as powerful as possible.
via How To Create Impactful eBooks As Part Of Your Content Marketing Strategy | Visually Blog.