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How to Build Trust With Your Customers Online

Offering good products at a good price will work in “the real world,” but it won’t necessarily work in the digital world. There, people are rightly a little more hesitant to hand over their money, since there is always a chance that they’ll be ripped off. As such, it’s really important that you’re taking steps to build trust between you and your potential customers. Below, we take a look at a few useful ways to achieve this goal.

Manage Your Reviews

Your reviews will be highly important to your online success. Studies have shown that while people will listen to what you have to say about your business, they’ll pay more attention to what other people say. So it’s important that what they’re reading is encouraging. You can do this by encouraging your happy customers to leave a review on a trusted review site. It’s also recommended that you “manage” your reviews; that is, that you respond to the reviews that have been left for your website. Most review sites allow you to do this. This both shows that you care about your customer’s experience, and also provides an opportunity to set the record straight if someone has left a false bad review.

Flawless Websites

Your website is going to be essential when it comes to building trust with your customers. After all, it’s your site that’ll be highly influential in developing their first impressions of your company. So what do they see? At a minimum, your site should be well-organized, modern, sleek, and easy to navigate. It should also be “watertight”; that is, free of mistakes. One of the common wordpress errors is a 404-page error, which might not sound like a big deal to you, but will make your visitors question how well the website is being managed. Make a habit of combing through your site for errors, and take care of them as soon as you spot them. Additionally, it’ll be important that you have up to date security certificates on your site.

How To Get In Touch

People will want to know that if something goes wrong, that they’re able to speak to someone who will help to resolve their issue. They’ll be much more willing to take a leap of faith and use your company if they know they can always get in touch! So be sure to list as many communication methods as possible on your site. This will include listing your social media channels, your phone number, email address, and even business address, if it’s applicable. A live chat function is also recommended.

Tell Your Story 

Finally, look at giving people something to believe in. One method is to tell your story to your customers. You’re not just selling products; you’re selling them for a reason. On your website, give your customers a chance to understand who you are and why you do what you do. It’ll give them something that they can invest in. You’ll become a human-led company, rather than just another faceless organization.

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