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How Startups Can Use Linkedin For Fundraising

Basically, fundraising is the way to find financial support in the form of multiple voluntary donations from individuals, businesses, organizations, etc. There’s a number of platforms that are tailored to fundraising purposes particularly. However, solving the problem of raising funds isn’t limited by specific platforms only. Moreover, such a powerful social platform as LinkedIn can be even more helpful than many conventional tools (learn more about business development on LinkedIn here).

Sometimes people find it difficult to connect LinkedIn with the fundraising. If you also find it confusing, think about LinkedIn in terms of the big database, because the information is exactly what that makes LinkedIn so powerful (particularly data of nearly 500 million LinkedIn users). This data should help you to find first clients that are essential for finding investors and attracting funds later.

In a step-by-step fashion, we will examine the way you can use LinkedIn for the purposes of raising funds and attracting the attention of the large audience.

First step: Create Company page and get your employees have LinkedIn accounts

This step is about absolute basics which you need for starting your way on LinkedIn being the company that seeks the ways to raise funds. First of all, you need to create a LinkedIn page for your company. You can do it for free so don’t hesitate at all – without it, you can’t move forward. (Get to know the details of profile building on LinkedIn here.)

On LinkedIn, your Company page is kind of business card, to which you can apply the same rules that you use for your website (in particular, search engine optimization). Besides, you can connect your Company page with the LinkedIn profiles of your employees and colleagues.

If it happens that some of your employees and/or colleagues still are not LinkedIn members, you need to encourage them to create accounts. With every new profile of company’s employee (and its connections), you enlarge your company’s outreach.

Second step: Use LinkedIn groups

LinkedIn groups are a very powerful tool when it comes to finding new prospective clients, yet often underestimated. (Learn more about the importance of being socially active on LinkedIn in this article.) If you haven’t had any experience in dealing with the LinkedIn groups, start by finding relevant ones and joining them.

Nobody really cares whether you’ve joined any group until you contribute. So make your presence there beneficial by sharing your knowledge and helping those who need it. If you want to attract the attention of potential investors, being helpful for the community is definitely the best way.

When you find yourself quite familiar with how LinkedIn groups work and how to use them, create your own group. Invite as many people as you can, share valuable content, promote your group. Your own group will require you to spend more time, but if you do your best, you will be able to create a lot of attention around your fundraising activity.

Third step: Use Premium options

All too often, the word “Premium” makes people think about something fancy and quite complicated, but the best thing about LinkedIn Premium options is quite straightforward. It’s the possibility to directly reach people from outside of your connections via LinkedIn InMail. Of course, it’s not the only feature that becomes available with the Premium account, but definitely, it’s one of the most useful ones.

InMail is the part of LinkedIn Sales Navigator (that is available for Premium accounts) that can help you to find right people and information, and directly engage with the prospective clients and investors.

Fourth step: Use third-party tools

Sometimes trivial optimization can “move mountains”. In other words, some of the third-party tools can help you find prospective clients and attract their attention using basic automatization. For instance, Protop is the tool that automatically visits thousands of LinkedIn profiles relying on the audience settings you pick.

Most of those who receive your “view” will be interested in taking a look at your profile and the page of your company. If they find it interesting and useful, they will get in touch with you. Also, using Premium options, you can directly get in touch with them (when you see their views).

Moreover, when you start using Protop, you sign up to weekly email advice in the form of tips and tricks. Quite a number of customers is currently using information from the Protop subscription to earn money and grow their business.

Last words

The main reason for using LinkedIn platform to raise funds is that the platform helps to quickly make your prospects interested and find first clients, which, in turn, is absolutely essential for successful fundraising

By starting with the basic LinkedIn features, then gradually moving to Premium options, and finally getting advantage from the third-party tools, you can turn LinkedIn into the powerful tool for raising funds.

Oleh Mykhaylovych
Oleh Mykhaylovychhttps://protop.co/
OLEH is a co-founder and CEO of FreezePro Software, owner and founder of Mockup Builder, and co-founder of 1000leads. He is a growth and sales hacker who helps digital companies to build and promote their products.

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