If you are in the real estate industry, you will know how important it is to attain new customers on a regular basis. Once you sell a property, that client won’t need you for a while. Thus, attaining new customers is how you keep your business afloat. To expand your client base and gain interest, you should know how important Marketing in Real Estate is. As for any business, marketing is the most effective way for growing brand awareness and expanding your customer base. For those real estate agents out there wondering how to utilize marketing strategies to grow their business and maximize success, here’s more.
Offer virtual tours
Clients may want a quick look over the property you are selling and may not be able to commit to a full in person tour. Thus, a virtual tour via Zoom can work wonders. Plus, it shows you are willing to make the purchase process convenient for them. You can also set up meetings to chat through the property before giving a tour. You can encourage them to understand how real estate will always be a good investment. Using virtual talks and tours is an easy and effective way to let people know about your business, the property, and its advantages.
Be consistent with social media
When you are able to show the “real you” via pictures and life experiences, you will make connections with your audience. The individuals who see you on screen need to see and feel your care and concern. Facebook is an excellent resource for marketing. However, you must create a business Facebook page and not mix business and personal. The old adage “don’t mix business and pleasure” speaks volumes. Once you have created a business Facebook page, you can profile your listings and capture potential buyers. You can also develop quite a solid relationship with these buyers before even meeting them face to face. Always keep up with regular posting so that potential customers will always remember you. It is a great way to post your new listings too.
Make a blog
Speaking of consistency and using the online space to promote your brand, you could create your own blog. Here, clients can seek information regarding the buying and selling process. As a real estate agent, you are perceived to be an expert in your field. It is important if you are going to market yourself through a blog “that you know your stuff.” You need to commit 100% to this media. You need to pick a topic, breakdown the elements of that topic, and make sure to give enough information to satisfy the reader. Writing a blog is not a one-time event, and it will take effort to appear on the first page of search results unless you are willing to pay to advertise on Google. To do this effectively, you must demonstrate consistency—possibly blogging weekly. If you don’t demonstrate this commitment, you will lose potential readers.
Budget for marketing expenses
Whether you are a solo real estate agent or work for a company, you will want to ensure there is a set budget for marketing. You won’t want to miss out on marketing as it can gain your business a lot of money and customers. Yet, you will also not want to overspend your businesses budget. Thus, budgeting for marketing will help you spend wisely. This will also help you spend the marketing budget on effective methods, instead of using platforms that may not gain you any success. For example, you may realize that 90% of your traffic comes from your blog. Thus, you should spend most on the budget on that as it will gain you the most profit and success. Be sure not to spend the entire budget on one marketing method, as cross-promoting will attain you a wider range of customers.
Network
Working with people who know and love you is a win-win situation. After doing a transaction with a buyer or seller, they will become your biggest fans. These folks are singing your praises and sharing by word of mouth to their friends and family what a great agent you are. While you are in a transaction, ask if your client knows anyone who may also need to buy or sell a home. If you don’t ask, you don’t get. Networking is an amazing tool to use whether you are a new or seasoned real estate agent. We actually start networking as soon as we leave our home in the morning. When you stop at the local coffee shop, you get to know the barista serving you. Always make sure they know you are a real estate agent. When dropping off your children at daycare or preschool, get to know the teachers and aides. You don’t need to “be in their face” about real estate. People love to talk about themselves when you ask them questions about family, occupation, recreation, and dreams. The topic of homes will come up.
Good customer service
On the topic of people pleasing, it goes a long way in the real estate world to offer good customer service. You should be personal with clients and get to know them. You should also respond to their needs as quick as possible to keep them interested. Properties can sell quickly or buyers could look elsewhere if you take too long to reply. We live in a world that is moving at a much faster pace than ever before. It is very important to respond to customer queries or else you will risk losing new business. You must have access to email via a smartphone at all times and ensure that you respond to a customer request as soon as possible. You cannot wait to respond until the next day in this business. If you are prompt in responding, it adds to your credibility and reputation.
Utilize pay-per-click (PPC)
Today over 80% of home buyers start their search for properties online PPC adverising campaing is a great way to get some of the action. For example, let’s say a potential client does a search for a “3 bedroom condo in LA” you can run PPC campaigns to that would enable your properties in this area show up on the search results to your prospect. With PPC, you can make sure your target audience is seeing your properties in all the places they spend time online–in the search engines, in their email inbox, and youtube using Google ads.
Work with influencers
Working with influencers may cost you, but their following could gain you new clients. Especially if you work with them on a regular basis. The first thing you look for is the type of contents they create or promote, you do not want to collaborate with an influencer that talks mainly about “sports betting” because you cannot find your “audience” in their followers.
An ideal influencer should be someone that his/her content is about Travels, Luxury, Fashion, Lifestyle, politics etc. Its is almost certain your “audience” would be among their followers.
Developing a successful marketing strategy for any business, real estate or finance, can take a lot of time and effort. It may also cost a lot of money too. But, when done properly, marketing can be the key to success. If you spend your energy on it, it will pay back. Ensure to research your target audience, define goals, set budgets, and be consistent for the marketing methods to pay off.
